Shopware is a comprehensive e-commerce platform designed to support B2B, B2C, and D2C business models. It combines AI-driven features, no-code automation, and a modular architecture to deliver scalable, customizable, and future-ready commerce solutions. Whether deployed via SaaS, PaaS, or self-hosted, Shopware empowers businesses to create seamless, personalized shopping experiences across all channels.

Features

• Omnichannel Commerce: Operate multiple storefronts, inventories, and catalogs across various channels and languages.
• Shopware AI Copilot: Embedded assistant for admin support, content creation, and data management.
• Flow Builder: No-code automation for complex business processes with preview and delayed flow options.
• Rule Builder: Create flexible pricing, shipping, and content rules without programming.
• Dynamic Access: Personalize product visibility and content for specific customer groups.
• Subscriptions: Enable recurring orders with customizable conditions.
• Returns Management: Manual and self-service return handling within the admin.
• Advanced Search: High-performance, personalized search experience.
• 3D & AR Integration: Interactive product visualization for immersive shopping.
• Custom Products: Offer configurable products with tailored interfaces.
• Digital Sales Rooms: Host live video events directly in the online store.
• Content & Commerce: Merge storytelling with product presentation for emotional engagement.
• Multi-Currency, Multi-Payment, Multi-Shipping: Localized shopping experiences with flexible options.
• B2B Components: Modular framework for complex B2B workflows and integrations.
• Data Sovereignty: Full control over customer data with European hosting options.

Benefits

• Scalability: Supports growth across regions, channels, and business models.
• Customization: Highly adaptable with open commerce architecture and extensive extension ecosystem.
• Efficiency: Reduces manual work through automation and AI tools.
• Customer Experience: Enhances engagement with personalized content, search, and checkout.
• Flexibility: Choose between SaaS, PaaS, or self-hosted deployment based on business needs.
• Support & Transparency: 24/7 support, personal account managers, and a public product roadmap.