Similarweb Shopper Intelligence is a powerful marketplace analytics platform that transforms shopper data into actionable strategies for business growth. It provides comprehensive insights across multiple retail sites, offering unparalleled granularity in category analysis, especially for Amazon. The solution enables businesses to analyze consumer demand, optimize product visibility, maximize traffic on product pages, and benchmark performance against competitors. With its user-friendly interface and no setup requirements, Shopper Intelligence empowers companies to make data-driven decisions, refine their marketing strategies, and improve their overall marketplace performance.

Key Features

Unified Cross-Retail Analytics Shopper Intelligence offers a consolidated view of performance across multiple retail platforms.

• Identification of top-performing categories for channel management strategy refinement
• Competitive benchmarking for comprehensive market share analysis
• Cross-retail keyword analysis for paid search tactic optimization

Consumer Demand Analysis The platform provides deep insights into consumer behavior and market trends.

• Monitoring of consumer purchases to track demand changes, seasonality, and pricing effects
• Market share determination and competitive positioning analysis
• Product assortment and category investment optimization at various levels

Product Visibility Optimization Shopper Intelligence helps boost product visibility and drive more clicks.

• Marketplace SEO strategy refinement using consumer search data
• Retail media strategy alignment with top consumer trends
• Marketing campaign tailoring based on cross-shopping consumer behavior

Traffic Maximization on Product Pages The solution offers unique insights into traffic sources for product views.

• Comprehensive breakdown of traffic sources driving product views
• Performance benchmarking against category averages or previous years
• Competitor marketing strategy analysis for channel optimization

Benefits

Enhanced Decision-Making Shopper Intelligence empowers businesses with data-driven insights for strategic decisions.

• Improved channel management and product assortment strategies
• More effective marketing campaigns and resource allocation
• Better understanding of market positioning and competitive landscape

Increased ROI The platform helps businesses maximize their return on investment in various areas.

• Higher ROI on retail media strategies through aligned keyword tactics
• Improved organic traffic through optimized product listings
• More efficient marketing spend based on traffic source analysis

Competitive Advantage Shopper Intelligence provides unique insights that give businesses an edge in the marketplace.

• Unparalleled category granularity, especially for Amazon
• Holistic view of the shopper's journey across multiple platforms
• Insights into competitor strategies for better positioning