Test retail and marketing strategies before launch to optimize sales

TELUS Shopper Insights is a leading shopper insights and retail strategy service that uncovers shopper behaviours and motivations. We synthesize key insights to drive successful retail strategy and activation. Our ShopperIQ suite of virtual shopping research solutions deliver insights on in-store initiatives being considered, as well as information to make the case for retailer implementation. Our Digital.IQ is a test and learn research platform for eCommerce.

Validate your retail strategies with actionable shopper insights

• **Perfect product offerings: **Use targeted testing strategies with key shopper segments, allowing you to create products that truly resonate and drive engagement.
• **Optimize market strategies: **Leverage shopper insights to predict the effects of key changes on product performance, empowering you to optimize strategies and improve in-market outcomes.
• **Drive sales growth: **Measure the direct impact of your pricing, packaging, placement and merchandising decisions to help drive growth and maximize revenue before launching.

Features

• **Accelerate category growth: **Refine assortment, shelving and merchandising strategies to enhance shopability and category performance.
• **Optimize product and retail strategies: **Leverage predictive analytics and virtual testing to refine pricing, packaging and product positioning before launch.
• **Drive sales and retail success: **Uncover how shoppers make purchase decisions and optimize touchpoints to maximize sales impact and conversions.