Overview

Indeemo Shopper Experience Research is a mobile qualitative research platform designed to capture authentic shopper behaviors and experiences in real time. It allows participants to record video diaries, respond to prompts, and share feedback while on-the-go, providing brands and retailers with rich, contextual insights into shopper journeys, preferences, and pain points. This tool supports remote data collection at scale, enabling more engaging and meaningful shopper experience studies beyond traditional surveys or in-store observations.

Features and Capabilities

• **Mobile-First Video Diaries: **Participants use their smartphones to capture daily shopping behaviors and experiences via video, photos, and voice notes, ensuring authentic and contextual feedback.
• **Real-Time Data Collection: **Researchers receive instant access to participant responses, allowing for timely monitoring, deeper engagement, and iterative study adjustments.
• **Multi-Modal Data Capture: **Supports a combination of videos, images, text answers, and audio responses to enrich qualitative data and provide comprehensive shopper insights.
• **Flexible Study Design: **Enables complex and custom study flows with varied question types, tasks, and diary prompts tailored to shopper behavior and retail contexts.
• **Participant Engagement Tools: **Includes features like reminders, notifications, and incentives to keep participants motivated and improve response rates throughout the study duration.
• **Collaborative Platform: **Allows teams to review, code, and analyze qualitative data in one place, facilitating efficient data synthesis and reporting.
• **Insight-Driven Reporting: **Offers visual dashboards and export options to share findings with stakeholders, helping brands make informed decisions on shopper experience improvements.
• **Scalable & Remote Research: **Supports studies with large participant groups remotely, reducing costs and logistical challenges compared to traditional in-store research.
• **Privacy and Security: **Ensures participant data is handled securely with compliance to data protection standards, maintaining confidentiality and trust.