Adds 'Buy Now' to paid, owned, and earned media so consumers can purchase directly while enabling marketers to measure sales-driven campaign performance.
Vendor
ChannelSight
Company Website

Shoppable Media turns media activations into direct purchase opportunities by embedding a clear call-to-action that routes consumers from any paid, owned, or earned content to preferred retailers. The solution removes friction from the purchase journey—eliminating the need for product searches—and ties clicks to sales so marketing teams can quantify which creative, platform, or campaign drives conversions. It supports branded, market-specific landing pages that can be hosted and templated, integrates with a broad retailer network to surface price, stock and reviews, and provides controls to deploy shoppable links across ads, social posts, email, and other channels without per-retailer deep-links. Analytics and API access enable export of performance, traffic, sales, and revenue data, while pixel and event integrations allow automatic optimization in ad and CRM platforms. The platform is aimed at brands and retailers seeking to increase conversions, reduce competitor distraction, and optimize digital marketing ROI through data-driven decisions.
Features & Benefits
- Branded Landing Pages: Creates customizable, fully hosted landing pages that present retailer ordering information and preserve brand experience.
- Build Once, Deploy Anywhere: Places shoppable links behind any content type so the same implementation works across platforms and markets.
- ChannelSight Portal: Central management platform for retailer landing pages, rules, and market-specific configurations.
- Comprehensive Analytics: Provides a self-serve reporting suite with insights on performance, traffic, sales, and revenue to inform optimization.
- API Capabilities & Performance Tools: Exports data to internal systems and streams event data into ad/CRM platforms for measurement and automated optimization.