You can sell products that are out of stock or not available yet by setting them up as preorders. You can use preorders to help you forecast the demand for a new product that you're releasing, or to create customer excitement around a new release. Depending on the preorder options that you offer, you can collect full, partial, or no payment at the time the customer places their order. Collecting payments stores your customer's payment method, and then you can fulfill and collect the remaining payment at a later date.

So many reasons to offer pre‑orders

Increase sales Lock in more sales when you let customers reserve out-of-stock products. You can even offer shoppers the ability to pay now, pay a deposit, or pay later. Forecast demand Take the guesswork out of it, and let your customers tell you if they’re committed to buying that shiny new product with so much potential. Create excitement Build loyalty by giving your customers exclusive pre-order access to exciting new items, so you can grow your business.