You can customize a form to control what information it collects, and how it displays on your store.

You can also add a new or existing discount to a form to incentivize customers to sign up for email marketing. After you create a form, you can view analytics, link to an automation, create customer segments, and send email marketing to your subscribers using an app such as Shopify Email.

In addition to displaying forms on your online store, the Forms app automatically integrates with the Shop app. Customers using the Shop app can automatically apply discount codes that they receive by completing the form when they check out.

Time and target Create popup and inline forms. Add fields like birthday, phone number, or custom fields like product interest to capture additional information. Decide where and when each form shows up on your store. Customize for your brand Easily add your brand colors and logo to each form. Personalize everything from titles and descriptions to post-sign up success messaging. Offer discounts Incentivize buyers with exclusive discount codes. Discounts will automatically apply at checkout for Shop Pay users.

Engage your new customers in just a few clicks with Shopify’s free automation and email tools, which work seamlessly with Shopify Forms. Flip the switch and put conversion-driven marketing campaigns on autopilot.

• Welcome emails
• Newsletters
• Seasonal sales
• Personalized recommendations

First-party data Grow your business with your data—not someone else’s. Collect, own, and leverage customer information thanks to a centralized, compliant platform. Actionable insights The forms dashboard lets you see how potential customers engage with your forms. Use metrics to inform and improve future campaigns.