Start and run automations to connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.

Facts

Custom automations Build custom automations with a simple trigger-condition-action interface to match the exact needs of your business. Templates for a customer’s journey From welcome and winback automations to the first-purchase upsell, get ready-to-use templates built for commerce. Fast and reliable Powered by Shopify’s infrastructure, your messages will reach your customers with no delays—unless you planned them. Choose conditions Decide how automations should run based on conditions that increase the chances of your message reaching the right customer at the right time. Send a message before an order is placed, a delivery is made, or on a special occasion. Set timing and cool-down periods Determine when messages should reach customers, even based on a previous action like a purchase. Include wait steps in your workflows to space out messages and create the right email cadence. Get started in minutes Choose from email automation templates, personalize the content, and start sending. Emails already include your logo and branding. Track, test, and grow Understand how email automations are performing with actionable reports like email engagement, sales, and more. Do more in less time Turn on your automations then let them run. No need to manually make email campaigns over and over again.