Shipping Management Platform

OTO is a cloud-based shipping management solution designed for e-commerce and omnichannel retailers. It centralizes logistics operations, automates workflows, and integrates with hundreds of carriers and sales channels. The platform streamlines order fulfillment, tracking, returns, and customer communication, helping businesses reduce costs, improve delivery accuracy, and enhance customer satisfaction.

Features

• Integration with over 400 local and international carriers
• Connectivity with 35+ sales channels
• Real-time order tracking and automated notifications
• Mobile-enabled picking and packing via OTO PACK app
• Branded self-service return portal
• Smart rules for carrier selection and order routing
• Address validation to reduce failed deliveries
• Centralized dashboard for managing shipments and labels
• API and SDK support for custom integrations

Capabilities

• Automated carrier assignment using over 50 customizable parameters
• Priority-based carrier selection (cost, speed, reliability)
• Carrier load balancing and distribution logic
• Fulfillment automation across multiple warehouses
• Real-time visibility into shipping performance and costs
• Branded communication via email, SMS, and WhatsApp
• Reverse logistics management with flexible return options
• SLA-based delivery optimization

Benefits

• Reduced shipping costs through optimized carrier selection
• Faster order processing and fewer manual errors
• Improved customer experience with accurate delivery estimates
• Increased operational efficiency across fulfillment teams
• Enhanced visibility and control over logistics workflows
• Scalable infrastructure for growing e-commerce operations
• Simplified returns and reduced customer service workload
• Higher conversion rates through better checkout options