ShelfWatch for Retail Execution

Real-time shelf monitoring insights for your perfect store ShelfWatch effectively comprehends the environment in which SKU’s are merchandised. It provides actionable insights and creates a virtuous feedback loop which helps CPG companies in their perfect store execution.

Meet ParallelDots ShelfWatch

KPIs

ShelfWatch gives a complete picture of your perfect store execution by calculating different KPIs that can be customised as per requirement. These include:

• Planogram Compliance
• Share Of Shelf
• POSM Compliance
• Price Tag Compliance
• On-Shelf Availability
• End Caps and Gondola Compliance

App

• On-device blur and angle detection: ShelfWatch’s mobile app takes images to assimilate analysis on product placement and visibility on the shelf. It also provides smart features like blur detection and angle or eye-level alignment while taking images.
• Off-line Mode: Images can be clicked even in a no-internet zone without hindrance and can be uploaded once an internet connection is available.
• Real-Time Reporting: ShelfWatch gives near real-time KPI feedback using image analysis and deep learning that are directly transferred to ShelfWatch cloud for detecting POSM and SKUs.
• Integration: ShelfWatch easily integrates with multiple SFA and DMS apps. All our salient features such as real-time image quality check and real-time shelf insights work perfectly in the integrated solution.

Dashboard

• Corporate Dashboard: ShelfWatch’s detailed Insight dashboard provides competitive analysis by count, presence, shelf area covered by SKUs and POSMs, brand presence across stores, and geographical breakdown over a map overlay.
• Customised Reporting: Every brand has unique visibility compliance standards and reporting needs. Using Power BI dashboard to create customised dashboards in partnership with brands helps ensure high relevance and usage within company organisation.
• Supervisor Portal: It can benchmark the performance of your sales rep and help them improve their KPIs. It can also monitor store-level issues and send message alerts to sales teams.

Image Quality

• Quality Feedback: Image Despite training, oftentimes field users make errors in taking pictures, which can affect important measurement KPIs. ShelfWatch App has an image quality assistant, where it alerts the user if an input image has issues like - blur, glare, steep angle, wrong category etc.
• Image Stitching Guides: ShelfWatch app has a stitching assistant feature which guides the user to take sufficient overlap images (for stitching them together to give one complete image), thus ensuring that no product is missed or double counted.

Why use ShelfWatch?

REAL‑TIME INSIGHTS

Actionable real‑time insights for reps and/or merchandisers to act upon while still in store

ONE IMAGE TRAINING

The AI can be trained on one SKU image without requiring large sets of training data

COST EFFECTIVE

Affordable to scale across multiple stores and categories

SCORING MECHANISM

A scoring mechanism based on retail execution which helps decide merchandiser/retailer benefits

SEAMLESS INTEGRATION

Can be integrated with existing tools used by the CPG

ACCURATE

>95%+ recognition accuracy at SKU‑level

Who can use ShelfWatch?

Empowering Global CPG & Retail Ecosystem with Data-Driven Decision Making

Sales Leader

• Track on-shelf availability, Shelf-Share & ensure stores meet set planogram compliance
• Address pricing gaps and track competitor adjacencies in realtime
• Tweak and improve sales execution strategies at per-store level

Category Leader

• Ensure presence of top selling SKUs on the shelf at all times per category
• Track competitor SKUs and better plan your shelf space
• Achieve category growth with data-driven planning

Field Agents & Salesman

• Reduce store audit time and cover more stores in a day
• Fix execution errors with actionable data and recommendations
• Identify sell opportunities and build relationships with retailers

Trade Marketing Director

• Track in real-time promotional compliance at every store
• Have full control and save on retailer payouts
• Track competitors to better plan promotions, new product launches, offers and discounts