Session AI's behavioral AI decisioning is a cutting-edge marketing technology designed for online sellers to enhance critical business metrics such as margin, conversion rates, revenue, and inventory management. This AI-powered platform works effectively for both anonymous and known site traffic, addressing the challenges of a privacy-first, cookieless world where traditional personalization methods fall short. By leveraging only in-session data, Session AI eliminates the need for personal customer data, ensuring compliance and consumer trust.

The technology helps online businesses reduce their reliance on sitewide promotions and discounting, which often erode margins and brand perception. Instead, it enables targeted incentives, ensuring that promotions are reserved for visitors who genuinely need them, thereby driving down discount costs and significantly improving margins. Session AI observes the real-time event stream of each visitor on a site, predicts their purchase intent, segments them into groups, and delivers tailored actions. This entire process occurs in real-time, providing a dynamic and responsive marketing approach that is continuously A/B tested for maximum impact. It is trusted by large online retailers and is applicable to businesses selling high-velocity and high-value goods, products, services, and experiences, whether they are online-only or have physical storefronts.

Features & Benefits

• Privacy-First In-Session Marketing: Utilizes patented AI technology to understand purchase intent using only session data, requiring no personal customer data and working for both known and anonymous visitors.
• Optimized Product Margin: Increases product margin by reducing overall discounting, allowing actions to be tailored by product category and SKU to boost velocity and reduce inventories without sacrificing margin.
• Enhanced Conversion, Revenue, and AOV: Raises overall conversion rates without the need for new promotions, leading to higher topline revenue and boosting order volumes for all products or specific cart configurations.
• Accelerated Growth with Adaptable Tactics: Provides online sellers with a new capability to significantly move key metrics, resulting in faster growth. Tactics can be adjusted with full visibility to impact as commercial needs and priorities change.
• Real-time Intent-Based Strategies: Observes visitor event streams to predict purchase intent, segments visitors into groups, and delivers targeted actions in real-time, enabling upsell opportunities for eager buyers and optimized offers for influenceable buyers.
• Reduced Reliance on Sitewide Promotions: Empowers businesses to reserve promotions for visitors who need them, replacing broad strategies with targeted incentives to drive down discount costs and improve margins.
• Industry-Specific Applications: Provides tailored solutions for various sectors.