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Service Lane Experience SuiteAffinitiv

Affinitiv Service is a customer retention and service marketing platform designed for automotive dealerships. It helps increase service lane traffic and customer loyalty through automated communications, appointment scheduling, and personalized offers. By integrating with dealership systems, it streamlines service operations and enhances the customer experience throughout the ownership lifecycle.

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Product details

Service Lane Experience Suite

Affinitiv Service is a customer retention and service marketing platform designed for automotive dealerships. It helps increase service lane traffic, improve customer satisfaction, and drive long-term loyalty by automating communications, simplifying appointment scheduling, and delivering personalized service experiences. The platform integrates with dealership systems to streamline operations and ensure consistent, data-driven engagement throughout the ownership lifecycle.

Features

  • Automated service reminders and maintenance notifications
  • Online appointment scheduling with real-time availability
  • Personalized service offers based on vehicle history and customer behavior
  • Integrated communication tools including email, SMS, and direct mail
  • Service campaign management and performance tracking
  • Mobile-friendly interfaces for customers and service advisors

Capabilities

  • Integration with DMS and CRM systems for real-time data access
  • Customer segmentation and targeting based on service history
  • Automated workflows for service marketing and follow-ups
  • Analytics and reporting to measure campaign effectiveness
  • Support for OEM-compliant messaging and branding

Benefits

  • Increased service retention and revenue through proactive outreach
  • Improved customer satisfaction with convenient, personalized experiences
  • Reduced no-shows and higher appointment conversion rates
  • Streamlined service operations and reduced manual workload
  • Enhanced dealership loyalty and long-term customer value
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