Didomi's Server-Side Tagging solution empowers marketers in data-intensive sectors to elevate marketing ROI, bolster data protection, and improve performance while effectively navigating data deprecation challenges. It enables faster websites, stronger SEO, and higher marketing ROI, with an average observed increase of +22% in ROAS, by feeding accurate, consented data into paid media, analytics, and CRM systems, all while reducing technical overhead. This solution facilitates a shift towards a durable first-party data foundation, offering full control, ensuring compliance, and unlocking future data enrichment, targeting, and measurement capabilities in response to the disappearance of third-party cookies and increasing browser control over data sharing. It centralizes data flows across marketing, legal, and IT teams with secure, observable infrastructure boasting 99.99% uptime, thereby reducing risk exposure and accelerating data-driven growth. The platform provides global, multi-region infrastructure for reliable performance and compliance at scale, ensuring low latency and data routing across multiple regions in line with local regulations. It offers full visibility and tag health monitoring, allowing users to detect misfiring tags, missing consent conditions, and ensure data is only shared when consent is granted. Consent enforcement is at the core, ensuring user preferences govern data sharing to meet regulatory obligations like GDPR and CPRA. Built for first-party data activation, it enables secure, compliant data collection that powers personalization, analytics, and marketing performance. The reverse proxy architecture ensures data security and flow control, protecting sensitive information and routing only the necessary signals. Its optimized, resilient data collection overcomes browser restrictions and ad blockers, maintaining functionality and respecting user consent. This leads to better attribution, targeting, and ROI by enriching datasets with structured, permissioned information, reducing wasted ad spend, and increasing return on investment with high conversion capture and attribution accuracy.

Features & Benefits

• Increased ROAS: Achieve an average of +22% increase in Return on Ad Spend through accurate, consented data.
• Enhanced Performance & Security: Boosts website speed, strengthens SEO, and improves data protection with server-side processing.
• First-Party Data Foundation: Builds a durable, controlled data strategy independent of third-party cookies.
• Global Infrastructure & Uptime: Offers a secure, observable infrastructure with 99.99% uptime and multi-region support for reliability and compliance.
• Real-time Monitoring & Consent Enforcement: Provides full visibility into data collection, tag health, and ensures user consent governs data sharing server-side.
• Optimized Data Collection: Overcomes browser restrictions and ad blockers for consistent data capture and improved attribution.