Attract visitors, engage and convert to bookings with an SEO-optimised website

Your hotel deserves a website that stands out in travellers' search results. Our SEO web experts will maximise your website’s visibility, extract the essence of your hotel and translate it into words that sell rooms.

• **Rank **in the top search results
• **Drive **more traffic
• **Protect **your brand

Why build an SEO strategy for your hotel website

A hotel website is a crucial medium to increase your direct bookings… given that your potential guests find it! One of the best ways of sourcing a qualitative audience is by ranking highly on search engines such as Google. Search Engine Optimisation helps you achieve just that: improving your visibility on search engine, gaining higher organic traffic and increasing your chances of direct booking conversion. There are many benefits to building your hotel website SEO native:

• Free organic traffic to your website
• High interest guests: if they are searching for hotels or activities in your area, they are looking to book a stay!
• Commission-free bookings

Rank your hotel in the top search results

As a hotelier, you want to stay on top of your competition, and SEO can help you do that by maximising your visibility on search engines, ensuring potential guests find you first! To stay on top of the game, we help you:

• Define a SEO/UX optimized website structure
• Choose and use the most relevant keywords for your activity and your website ranking capacity
• Write and implement quality and moreover unique content to avoid duplicates
• Offer an optimal mobile experience
• Establish long term follow-up to adapt the website to the results or search engines evolutions

Drive qualified organic traffic and convert

Our team of digital and web experts stay on top of the latest trends and evolutions to maximise your website potential with SEO. Our approach is simple yet complete, and most importantly adapts to your objectives. Whether your goal is to optimise your ranking on specific keywords or increase your overall ranking capacities, our experts will define the best strategy for your hotel. From defining strategic SEO keywords, analysing yours and competitors’ ranking, to creating and implementing the correct semantic tags (title, H1, or meta-description) or content strategy, we guarantee the best results for organic growth & revenue.

Engage with your guests with powerful copywriting

Convey your brand’s story with carefully written and curated content! Our team of highly selected and hospitality native copywitters provide you with the best content quality for copywriting. Trust them to best reflect your brand, showcase your rooms and property details, F&B and other amenities, or even feed a blog section with value-added articles for your guests.

We create valuable content for your guests

Developing valuable content that suits your brand is important but making sure it is conversion-focused is a must. Our seasoned copywritters know all the tricks to create SEO friendly content. Using high value keywords, strategically placed into the flow of your website’s content, will set you apart in search engine results. Our experts make sure to tell your brands’ story and create content that will resonate with your audience, drives organic traffic from search engines and ultimately boost your conversion rate.

Speak your guests’ language

Offer your audience a great user experience from the start of their booking journey, by adapting your website to their language. We have more than 30 languages available for your hotel's website and offer geo-localisation solutions. Regardless of their location, no traveller will be left behind!