Sensoranalyse is a comprehensive platform designed for monitoring and analyzing advertising performance across the entire domain. By integrating user behavior data from public and private sources, all touchpoints, and deep links, it provides multi-dimensional reports and analysis models. This system addresses the need for user insights, attribution analysis for advertising channels, and brand value building. It connects with marketing APIs of common media platforms to synchronize campaign data, allowing for customizable dashboards and a clear overview of advertising performance and key metrics. The platform supports LTV/CLV, multi-stage conversion analysis, and other custom analytical models, enabling detailed cross-sectional analysis for evaluating advertising effectiveness, gaining insights into user characteristics, and optimizing operations. It helps identify high-quality traffic channels by combining media data with attribution analysis, perceives user source preferences, and assigns appropriate advertising strategies to conversion metrics. The One ID solution unifies user identification across public media data and private user behavior data for end-to-end conversion effect analysis. It refines high-quality audience profiles, supports precise customer acquisition strategies, and optimizes acquisition efficiency and costs. The system supports analysis reports at account, campaign, ad group, and ad creative levels to improve ad delivery efficiency and optimize media marketing results, including detailed event feedback to media for optimizing ad delivery models. It merges public and private domain data for real-time monitoring of media channel metrics, analyzes detailed user behaviors like adding to cart, favorites, first purchases, and repeat purchases, and uses attribution analysis to understand ad ROI and user value from different channels. Data mapping with a single user ID helps brands build valuable data assets, continuously improve user profiles, and optimize ad delivery through detailed post-ad user behavior analysis.

Features & Benefits

• Cross-Channel Advertising Effectiveness Analysis: Connects with marketing APIs to synchronize campaign data and provides a clear overview of advertising performance.
• Traffic Channel Value Assessment: Identifies high-quality communication channels by combining media data with attribution analysis and user source perception.
• Audience Insight Analysis: Integrates deep-chain data to unify user identification and supports audience analysis on various conversion levels for refined profiles and precise acquisition strategies.
• Closed-Loop Traffic Conversion Analysis: Improves conversion efficiency by identifying high-quality communication channels and enabling precise audience targeting.
• Channel Management and Feedback Optimization: Supports detailed analysis reports and event feedback to optimize ad delivery models and media marketing results.
• Channel Monitoring and Attribution Analysis: Merges public and private domain data for real-time monitoring and uses attribution analysis to understand ad ROI and user value.
• Data Asset Accumulation and User Profile Optimization: Helps brands build data assets and optimize ad delivery through detailed user behavior analysis.
• Real-time and Precise Delivery Monitoring: Ensures accuracy and real-time synchronization of ad delivery data.
• Intuitive and Efficient Analysis Model: Models for user retention and customer value (LTV) facilitate strategy evaluation.
• Powerful Data Integration and Connectivity: The One ID function connects marketing data channels for multi-dimensional analysis.
• Strict Data Privacy Strategy: Commits to strict protection of customer privacy and data.