Selligent by Marigold is a complete cross-channel marketing and automation platform designed to turn marketing ambition into reality and new customers into loyal advocates. Built for personalization at scale, the platform’s flexible data structure and easy-to-use integration tools connect data across every touchpoint, empowering marketers to deliver seamless, relevant experiences. Backed by deep in-house expertise and a commitment to your success, Selligent gives you the technology and support to engage smarter and build stronger relationships across the entire customer journey.

Features

• Cross-Channel Consistency: Manage customer data across channels to communicate according to their preferences, interests, and relationship phase.
• Privacy by Design: Provides actionable data to personalize for customers seeking a 1:1 connection while respecting the privacy of those who want to remain hidden but active.
• Audience Segmentation: Drag-and-drop tools for real-time segmentation, allowing marketers to create customer segments quickly and efficiently.
• Built for Marketers: Simplifies campaign creation and management across email, SMS, MMS, push, social, and mobile wallet with reusable assets.
• Delivery Infrastructure: Highly customizable infrastructure that rapidly scales to meet shifting demand and business cycles.
• Personalized Messages: Delivers timely and personalized messages to customers on a one-to-one basis using robust insights and optimized data.
• Content Creation: Rapidly create high-converting, beautiful emails without coding expertise, ensuring optimal rendering on all devices.
• Testing & Optimization: Foundation for testing campaign hypotheses and applying results to ongoing programs using responsive previews, content proofing, and automatic A/B/N and multivariate testing.
• Reporting & Analytics: Pre-built and customizable reports to understand campaign performance and optimize future versions.
• Distributed Marketing: Enables brands to interact with local markets using dynamic, on-brand marketing, unique loyalty programs, localized offers, promotions, earning opportunities, and rewards.
• Security Compliance: Complies with GDPR, CCPA, and SOC 2 Type 2, utilizing proven best practices, data encryption, and strict security standards.

Benefits

• Enhanced Customer Relationships: Creates genuine relationships with customers by delivering experiences and rewards they truly value.
• Operational Efficiency: Manages every campaign and channel in a single interface, simplifying the process for marketers.
• Scalability: Prepares clients for growth and digital disruptions with scalable infrastructure.
• Privacy and Security: Ensures customer data is protected and complies with stringent privacy regulations.
• Actionable Insights: Provides valuable, relevant insights through comprehensive reporting and analytics.
• Local Market Interaction: Supports dynamic, localized marketing efforts to engage customers effectively.