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SAS Data ActivationSAS

Reach the right audience on the right channels at the right time with omnichannel data activation.

Vendor

Vendor

SAS

Company Website

Company Website

1698093369909.avif
1698092629084.avif
Product details

Activate messages to the right audience across all channels

A single multichannel marketing hub enables your marketing teams to create, automate, track, deploy and optimize personalized messages across all channels – web, mobile, email, social and third-party – in a repeatable fashion via a user-friendly interface. Easily prioritize selection rules, assign messages, orchestrate schedules, automatically execute campaigns and analyze marketing performance with greater efficiency and effectiveness.

Personalized content

Deliver highly personalized, curated content across both owned and third-party channels to a targeted audience, ensuring measurable outcomes and optimized results.

Secure data access

Ensure secure access to customer data, directly from on-site data sources, for targeting and personalization.

Suppression list creation

Control who receives messages based on contact policies and other rules.

Contextual engagement across channels

Use defined channels selectable in customer journeys.

Automated message delivery

Effortlessly schedule, customize and track messages for automated delivery.

Attribute-based information

Use collected data to personalize customer experiences and trigger communications.

Connect your marketing technology ecosystem to unlock better brand experiences

To make decisions at scale, marketers must have a framework that can ingest, join and analyze data in seconds. With our innovative predictive, real-time, AI-based analytic capabilities, you can extract actionable insights from massive volumes of business and customer data. Easily use your other technology investments with our API and connector framework.

Multilevel integration

Integrate at the data, protocol, content, channel or application level to unlock more value from data.

Real-time or batch data integrations

Perform data integrations and movement in real time or in batch.

Better reach & effectiveness

Build and maintain your own reputation across owned channels (email, mobile, web, social) with hyper-personalized content.

360-degree customer view

Provide a comprehensive, 360-degree view of the customer experience.

Third-party application connectors

Access a range of out-of-the-box connectors to third-party applications.

Collaboration support

Integrate with existing technology investments through our native connector framework.

Open & extensible

Take advantage of greater choice in your martech stack composition.

Cost reduction

Simplify deployment and integration, and reduce associated costs.

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