Centrally manage, integrate & streamline your marketing planning

Create and store marketing plans, along with comprehensive supporting information, in a centralized repository for easier management, tracking and retrieval. Align staff and manage the entire marketing process – from strategy development and planning to creating marketing workflows, journey activation and post-campaign analysis. Get campaigns to market faster, and foster cross-team collaboration.

Centralized marketing plans

Create and approve marketing plans in a centralized repository for easy management that supports strategic planning and better cross-team collaboration.

Integrated budget & expense management

Easily monitor finances, track expenses, and automatically update plans and calendars.

Automated workflows

Manage assignments and get real-time visibility into project timelines.

Digital asset management (DAM)

Upload and select assets from our DAM to support your planning activities.

Engage customers through a series of meaningful touchpoints

Combine data from online and offline sources to identify customer needs in real time, and build integrated customer journeys spanning all touchpoints. Use attributes, behavioral data, purchase history and other information to trigger or easily create messages for customers across all channels. Respond to behaviors in real time, and communicate seamlessly across channels – web, email, mobile and beyond. Easily create customer journeys with an intuitive drag-and-drop interface.

Cross-channel customer targeting

Target customers based on their preferences through owned and third-party channels (web, mobile, email, CRM, social media, etc.).

Message development

Group multiple creatives together to create compelling messages, regardless of the channel they're designed for.

Metric measurement & tracking

Choose metrics to measure and track success as your customers move through journeys or use different touchpoints.

Creative development & management

Build engaging creative with our easy-to-use tools, which let you add DAM assets, create HTML messages and import treatments from other applications.

Customer journey triggering

Select specific events to trigger a customer journey (cart abandonment, add to basket, form submit, etc.).

Scalability

Start small and scale journeys as you continue to learn and grow.