SAS Customer Intelligence 360

Learn how our multichannel marketing hub works.

What is SAS Customer Intelligence 360?

• As a complete SaaS solution, SAS Customer Intelligence 360 is a multichannel marketing hub that takes marketers beyond a traditional customer data platform with market-leading advanced audience creation, targeting and activation.
• SAS enables marketers to better understand customer journeys, orchestrate personalized customer experiences across all touchpoints, and take advantage of analytically driven attribution to measure success and prove marketing ROI.

Embedded Customer Data Platform (CDP)

Amplify the value of real-time customer data.

• Take advantage of our comprehensive, fully integrated CDP to seamlessly collect, enhance, extend and activate customer data in real time.
• Employ powerful audience targeting and management, comprehensive identity resolution, behavioral data collection, and a unique hybrid data architecture that lets you keep your data where you want it.

Journey Creation

Personalize experiences and influence behaviors across the customer life cycle.

• Plan and orchestrate meaningful customer journeys across touchpoints to elevate customer engagement with your brand.
• Build strong customer relationships with targeted journeys powered by customer insights.
• Use GenAI capabilities to aid in planning, journey design, and content and creative development.

Data Activation

Provide the right message at the right time. Every time.

• Meet customers where they are when they need it most by deploying relevant messages across all channels quickly.
• Deliver messages across owned digital and third-party applications.
• Get suggestions for recommended audience creation and interpret audience data using GenAI and other AI/NLP technologies.