Create a rich, accessible omnichannel view of your customers

Consolidate every digital interaction at the customer level, linking known and unknown digital activity. Detect digital events as they happen and perform identity resolution in real time. PII-free identifiers help synchronize customer data sources – online and offline, geodemographic, account-level insights, call center interactions, etc. – into a single profile. Improve customer understanding, targeting and conversions.

Behavioral data collection

Collect user behavioral data from pages, screens and traffic sources across all digital properties.

Digital data capture

Capture data from virtually any type of digital platform with efficient HTML tagging, Javascript APIs and SDKs.

Customer interaction monitoring

Monitor goals, events, pageviews and screenviews, sequential navigations and other types of customer interactions.

GDPR & CCPA compliance

Ensure compliance with privacy laws for customizable data collection and transfer processes.

Identity management services

Aggregate data views for sessions, anonymous prospects, identifiable traffic and existing customers while updating user ID graphs in real time as new data is captured.

Deterministic matching

Join other first-, second- and third-party data attributes through deterministic matching.

Open data model

Translate raw semi-structured digital data into business-relevant information.

Configuration rule interface

Enable, standardize and automate digital data contextualization for your brand’s business model.

Keep your customer data where you want it

Unlike with traditional CDPs, there's no need to lift and shift all your data into a marketing cloud or CDP in order to use it. Pull only the data you want to activate when you want to activate it, taking advantage of your existing data infrastructure and saving money on data movement costs. Cut data duplication and synchronization costs, control privacy and boost data quality.

Superior information management

Take advantage of bi-directional data flows (including download capability for identity resolution, marketing activity and results), streaming data and user-defined audience retention periods.

Hybrid architecture

Eliminate the need to move customer data into the cloud.

Unified customer view

Activate a unified view of the customer across all channels.

Contextualized, business-oriented data model

Use a flexible data model to perform analytics, integrate online and offline data, manage campaigns, make real-time decisions and more. It's available as SaaS, in stream or through an API.

Governance controls

Includes automated PII identification and redaction, data masking, data hashing and support for user-defined policies.