Boost ticket sales and improve how you manage customer data with our event ticketing software

Maintain control over your ticketing processes and keep ownership of your data without disrupting your IT infrastructure. Increase revenue using advanced cloud ticketing. SAP Event Ticketing software helps you manage event processes with scalability and customizability. You can strengthen relationships with customers through social media, mobile ticketing features, and a customizable event ticketing app.

• Cloud deployment
• Higher revenue potential through increased efficiency and reduced costs
• Brand protection and use of corporate identity across sales channels
• Comprehensive 360-degree view of customers and data management

Key benefits

Take control of event ticketing processes

Decide on sales channels, fee structures, and sales permissions to take control of your event ticketing system and build a stronger brand.

Boost ticketing revenue and keep control of data

Take advantage of the integrated premium functions to win new customers, tap additional sources of revenue, and strengthen relations with existing customers.

Reduce costs and streamline processes

Simplify processes through a highly flexible and scalable ticketing platform that provides visibility into all your ticketing and customer data.

Key features

Ticket management

• Maximize ticketing revenue by taking advantage of flexibility to sell across multiple channels
• Create single tickets, season tickets and passes, vouchers, coupons, bundles, flex plans, parking permits, and accreditations
• Configure and manage special campaigns, promotion codes, price reductions, and memberships

Ticket sales

• Generate revenue by cross- and upselling events, parking, merchandise, or food and beverages
• Incorporate social selling with social media channels and functions
• Manage sales processes through integration with your existing IT structure

Fan and customer insights

• Use advanced marketing, CRM, membership, and loyalty features to boost ticket sales and generate customer insights
• Utilize real-time ticketing analytics information to maximize sales for each seat and event
• Integrate with SAP Analytics Cloud and SAP HANA for insights for confident decision-making

Technological flexibility

• Take advantage of maximum flexibility built into a scalable cloud solution based on the latest technologies
• Integrate SAP Event Ticketing into your technology landscape to meet your IT and process requirements
• Connect with various admission control systems and gather ticketing data