What is SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is a purpose-built platform that helps you deliver personalized omnichannel marketing, including promotional and transactional messages, tailored to your industry.

Build loyalty and grow customer lifetime value with seamless omnichannel experiences

• Connect data and channels to personalize omnichannel customer engagement.
• Drive profitable growth with AI-infused solutions, insights, and analytics.
• Engage accounts across commerce websites or sales interactions.
• Quickly adapt to market needs by personalizing campaigns at scale.

Key benefits

Unlock true personalization

Enrich customer data and segments with AI to deliver relevant content and personalize offers to convert first-time buyers and drive repeat purchases.

Streamline omnichannel engagement

Execute cross-channel customer engagement marketing and deliver consistent, relevant messaging across e-mail, web, SMS, push, mobile wallet, and digital ads.

Measure the impact of marketing

Empower teams with access to purpose-built reporting to determine the effectiveness of marketing campaigns, segments, and channels in achieving sales goals.

Key features

Personalized omnichannel customer engagement

• Activate customer data using comprehensive integrations with commerce and customer data solutions from SAP.
• Generate new revenue streams faster with more than 100 prebuilt, AI-infused, strategies and tactics.
• Create cross-channel campaigns with streamlined data models and natively built channels.

Channel-agnostic, AI-powered personalization

• Optimize marketing efforts with helpful insights and analytics.
• Tailor content and recommendations for every interaction across any channel.
• Grow customer lifetime value and understand your audience at every stage of the customer experience.

Real-time, consistent loyalty experiences

• Reach customers in moments that matter with interactions that strengthen relationships.
• Drive measurable growth with advanced reporting.
• Know your marketing impact such as revenue growth, customer retention, repeat purchases, and loyalty.

B2B account engagement at scale

• Bring together marketing, commerce, and sales data.
• Create B2B marketing automation with prebuilt tactics.
• Be proactive with better account collaboration.