What is SAP Customer Identity and Access Management?

SAP Customer Identity and Access Management solutions support effective customer data management, enabling you to handle customer identity, consent, and authentication through a unified profile used for real-time customer engagement. This helps you provide a smooth customer experience while meeting robust security standards. Build rich customer profiles and synchronize them across digital properties with our customer identity and access management (CIAM) solution. When combined with SAP Enterprise Consent and Preference Management, you can manage identity and consent in one centralized solution.

• Cloud deployment
• Increased engagement rates with fast authentication and self-service onboarding
• Permission-based, first-party customer data management for marketing, personalization, service, and analytics
• Business security features with threat detection, account takeover, and security monitoring

Key benefits

Increase revenue and speed time to value

Reduce identity silos and leverage first-party permissioned data across your organization to strengthen loyalty and create dynamic engagements throughout the customer lifecycle.

Elevate security and experience

Offer passwordless authentication options, protect against account takeover attacks in real time, and adapt experiences using AI and machine learning–driven, risk-based authentication (RBA).

Scale with less effort

Address data residency, automate changes to customer consent, minimize latency, and handle traffic spikes with a solution built for enterprise scalability.

Key features

Customer identity and access management for B2C

• Unified customer profile management, including groups, subscriptions, and registered accounts
• Centrally managed authentication screens with built-in best practices for user experience, consent capture, progressive profiling, authentication, global login, and single sign-on
• Identity flow builder for straightforward creation of user journeys

Customer identity and access management for B2B

• Straightforward organization onboarding, with self-service registration and authentication, back-office integration, and permission-based groups
• Delegated administration to remove the overhead when managing partner and customer access
• Policy-based access control to centrally manage and enforce authorization of users for increased security

Enterprise consent and preference management

• Capture, store, manage, and enforce customer consent for audit readiness and customer trust, where identity data resides
• Account takeover (AI and machine learning–based account takeover), threat detection (with risk-based authentication), and real-time security monitoring
• Passwordless authentication to reduce vulnerability to cybersecurity attacks

Data integration and deployment

• Integration with SAP Business Technology Platform, SAP S/4HANA, and SAP Customer Experience solutions
• Flexible integrations: connectors, identity sync, webhooks, REST API, extensions, and access tokens (OAuth, OIDC, and JSON/JWT)
• No code and low code deployment: identity flow builder, UI builder, hosted pages, copy configuration, web software development kit (SDK), mobile SDK, serviceside SDK, and REST API