What is SAP Customer Data Platform?

From individual consumers to multiple business accounts, customers demand relevant, personalized engagements. With SAP Customer Data Platform, you can surface insights from customer data in real time across the enterprise to deliver winning engagements, boost revenue, and drive growth. Bridge front-end customer data and back-end customer data to better understand customers and deliver trusted, personalized engagements at any step of the journey.

• Visualize customer profiles, their connected relationships, and their associated accounts
• Benefit from a native connection with ERP for supply chain optimization and product innovation 
• Uncover real-time customer insights with AI learning models supercharged for industry
• Show respect for customer data privacy by maintaining the purpose of customer data during every engagement
• Access real-time customer insights that enhance audience segmentation, uncover trends, and fuel personalized experiences

Features

Deepen your understanding of customers

The more you know about your customers, the better. Gain rich customer insights by using a common data model to bridge functional silos, unify data sources, and boost industry outcomes. Detailed B2B and B2C customer profiles Unify customer profiles and associate relationships at the individual or account level. Pre-integration with back-office data Integrate ERP, supply chain management, and other cloud solutions by using a common data model. Industry accelerator fueled by customer data Solve unique challenges with industry-specific data models, calculated scores, and propensity models. AI readiness Enrich customer insights and operational intelligence with generative AI.

Trust in the value of your customer data

Outdated and inaccurate data won’t get you far with customers. Help ensure your data is accurate and credible with a solution built on an enterprise identity and data privacy foundation. Respect for data privacy Combine your customers’ identity and purpose data to truly understand and respect how they want to engage. Data governance Orchestrate customer data with engagement systems based on data privacy permissions. Zero-party data expertise Activate permission-based profile data shared directly by customers.

Grow your business through focused engagements

Every customer interaction offers an opportunity to grow your business. You can maximize growth by fueling engagements with insights curated from profiles. Real-time data collection from multiple sources Define unique profile views for B2B and B2C use cases at enterprise scale. Real-time decisioning core Calculate attributes for segmentation, audience management, and real-time decision-making on an ongoing basis. Enterprise customer data orchestration Design and deploy integrations that push customer or account data to the rightengagement systems based on purpose.