What is the SAP Commerce Cloud solution?

The SAP Commerce Cloud solution is a purpose-built digital commerce foundation trusted by thousands of organizations globally to help grow profitable revenue with differentiated commerce experiences. Differentiate customer experiences with a feature-rich and scalable digital commerce solution you can trust:

• Link supply chain and demand signals with end-to-end processes
• Get insights to stay on top of customer behavior and commerce performance
• Innovate by composing your own commerce architecture to optimize customer experiences

Growing a profitable B2B digital e-commerce business

Companies are using SAP Commerce Cloud to delight customers with consumer-grade buying experiences for complex B2B purchases.

Features

Unified commerce experiences

Deliver smooth experiences across customer-facing channels while providing a unified view of your business. Built-in comprehensive capabilities Simplify operations on a unified commerce architecture with an extensive set of features for B2C, B2B, B2B2C, and other business models. Ready-to-go integrations Leverage built-in integrations with SAP S/4HANA, other SAP CX solutions, and third-party systems to connect demand to supply and deliver engaging experiences across the customer lifecycle. Order management Deliver quickly with intelligent sourcing and fulfillment rules, and speed up returns with self-services. Product content management Create and manage large and complex catalogs with an intuitive UI, help ensure product data consistency across all touch points, and support global expansion with multilingual and multicurrency catalogs.

Composable commerce for accelerated innovation

Innovate and create a tailored solution by flexibly combining desired business capabilities leveraging SAP or partner applications. Decoupled JavaScript storefront Innovate with a flexible, extensible, and modular commerce architecture. Certified partners Upgrade the commerce experience with a preintegrated and certified partner ecosystem. Microservices-based extensibility framework Innovate on SAP BTP, Kyma runtime for cloud-native extensibility to accelerate time to market and disrupt your competition. Industry accelerators Transform faster and gain a competitive edge with industry-specific solutions and storefront templates.

AI-powered for intelligent commerce

Deliver a compelling commerce journey with smarter tools to boost productivity, drive conversion, and sell intelligently. Intelligent selling services Promote offerings that are valuable to your customers and business with AI-based, real-time personalization, recommendations, and merchandising. AI toolkit for commerce Enhance product discovery with visual search and optimize product content with generative recommendations for accurate tagging and product descriptions. Search Return better search results based on customer behaviors.

B2B e-commerce

Support complex B2B and B2B2C models for customers, dealers, and distributors – all on the same e-commerce architecture. B2B self-service tools Cut costs by giving buyers self-service control over their organization, cost centers, spending limits, roles, and ordering. Complex product support Benefit from intuitive tools for managing even the most complex products, variants, and configurations without customization. Assisted service capabilities Empower your service team to provide valuable support to online buyers with a 360-degree view of purchase and service history. Online quoting and negotiation Engage with customers proactively across channels, turning your sales team members into deal closers. Extend your B2B storefront Operate your online marketplace, build and expand online offerings to third-party channel partners, and control quality to limit risks and drive growth. The SAP Commerce Marketplace Management application by Mirakl supports retail, manufacturing, and wholesale distribution organizations.