The commerce platform that’s engineered for B2B

We help you thrive in B2B complexity. From automation to workflow management, Sana Commerce Cloud offers the critical B2B features and capabilities you need, straight out of the box.

With Sana Commerce, your business can:

• Easily bring complex processes online: Enjoy the benefits of B2B-first commerce that knows what you need before you need it.
• Unburden your team: Automate points of manual intervention to reduce costs and improve efficiency.
• Drive value faster: Employ a ready-to-use online portal that utilizes your existing business logic. Quickly and easily adapt your business to meet and exceed your customers’ evolving expectations. Sana Commerce is a certified SAP and Microsoft Gold partner, backed by a strong global partner network and recognized by leading industry experts.

Automate tasks Stop wasting time and resources and eliminate front- and back-end inconsistencies by fully integrating your business and commerce systems. Reducing order errors and high operational costs lets you trim back on tedious, time-consuming tasks for your teams so they can focus.

Content & data management Create and manage complex product catalogs with web store data that syncs to your inventory in real time.

• Customer-specific product catalog management
• Advanced order and inventory management
• Easy, attractive and future-forward content management

Sales & channel support Empower customers with an extensive suite of self-service functionalities.

• Customer account self-service designed for B2B complexity
• Streamlined payment, order processing and returns with ERP integration
• Accommodate every shape and size of B2B shipment with real-time shipping options

Manage workflows Boost sales and customer satisfaction with personalized, always-accurate information on pricing, packaging, delivery certificates, barcodes, order terms, parts, promos and quotes. A full 360-degree view of online and offline data allows you to optimize full value chain and increase order volumes with advanced data analysis.

Personalization Drive conversion and sales volume by bringing complex customer specific processes online.

• Reliable and seamless catalog control
• Customer-specific pricing designed for B2B complexities
• Manage product assortments, customer profiles and pricing agreements in one place

Advanced analytics Remove silos and gain a full 360-degree view of online and offline data. Optimize your full value chain and increase order volumes with advanced data analysis.

• Understand your web store metrics in the context of your online and offline customer journey
• Make sales decisions based on actionable sales insights
• Access key historical and competitor benchmark data

Streamline integrations Extend your web store capabilities with no-code integrations so your customers can enjoy the seamless B2B shopping experience they expect.

Integrations & technologies Easily connect with your existing systems and extend critical B2B capabilities.

• Make B2B shopping a seamless experience with our no-code integrations
• Access over 100 certified apps to enhance your web store functionality
• Benefit from Sana Pay, PayPal, Authorize.Net, Docdata, WorldPay and more

Features

• ERP Integration: Syncs product, pricing, and inventory data directly from ERP for real-time accuracy.
• Smart Catalog Automation: Manages complex catalogs and variants with minimal manual effort.
• Customer-Specific Content: Displays tailored products, pricing, and discounts per customer profile.
• AI-Powered Descriptions: Uses OpenAI to auto-generate product descriptions from existing data.
• No-Code Storefront Design: Customize web store layout using drag-and-drop tools and templates.