Sampling programs made smarter

An engaged community of shoppers. Generating user-generated content (UGC) that inspires confidence. Driving discovery. Providing actionable insights. Sounds like a dream, right? When you work with Bazaarvoice, it’s reality. Increase your conversion at retail and engage more shoppers on your product pages by displaying UGC everywhere they're browsing. Text-based reviews, social media posts, photos, and video — do it all in one solution.

Features

• **One sampling campaign, multiple payoffs: **Sampling works. Don’t take our word for it. We surveyed over 6,000 Influenster community members who told us so. These engaged shoppers have taken part in sampling campaigns, and here’s what they did: - 63% purchased the product they sampled - Of those, 97% purchased at least one additional product from the brand - 87% recommended the product/brand to friends and family - 50% said the product became a new favorite/staple in their life - 50% followed the brand on social media
• **Launch with content on day one: **Launch smarter. No one wants to buy a new product until they know people like it. Collect reviews and feedback from your community before you launch with a sampling campaign. Meet shoppers where they are — whether it be in-store, on social media, or on your website — and show up armed with reviews, photos, and videos. When Burt’s Bees announced its new cosmetics line, it launched with 300+ reviews and a glowing 4.48-star rating. Build up and sustain excitement across social media with ample UGC on day one.
• **Reignite and refresh core SKUs: **UGC recency matters. 81% of consumers consider review recency equal to or more important than the quality of reviews on a product. In fact, 58% of consumers would rather purchase a product with fewer, but more recent reviews. Revitalize advocacy for your brand’s core products with sampling. Identify legacy products that could use an injection of fresh content and launch a sampling campaign. For example, French luxury skincare company Clarins revitalized its anti-aging products by using sampling to collect 138 reviews in just 36 days.
• **Reformulate your product, not your recipe for success: **With the introduction of the FTC’s review hijacking legislation, reformulating your product isn’t just about tweaking its features. It’s about ushering it into the market as if it’s an entirely new line. This evolving regulatory landscape presents unique challenges, including the daunting task of resetting your review count and content collection to zero. But instead of seeing this as a setback, look at this as your brand’s new starting line.
• **Learn from shopper feedback: **Sell products you know shoppers want to buy by learning how to talk to your customer’s language. Collect meaningful feedback before you launch, so you can make pre-launch improvements like TIKI Brand did when launching its Clean Burn Tabletop Fireplaces. Or, use sampling to understand how shoppers feel about products that have been on the market for a hot minute. Our sampling campaigns give community members a chance to share meaningful feedback. Which results in in-depth reporting that aids in improved marketing messaging, product development, and discovering new market opportunities.
• **Expand into the next frontier: **Whether you want to expand into a new market geographically or reach a new demographic of shoppers, we can help get you there. Thinking about expanding beyond your country? With our Influenster community boasting members from over 30 countries, it’s easier than ever. Our community and network offer a lot of opportunities to get shoppers excited, everywhere.