What is a sales enablement platform?

A sales enablement platform provides sales teams with coaching, resources, and tools to help them effectively engage with customers and close deals. It improves sales productivity, streamlines sales processes, and ultimately, improves rep efficiency to drive revenue.

Close sales productivity gaps at scale with Sales Programs.

Guide sellers to success and grow revenue with sales programs built into CRM.

Deliver sales programs in the flow of work.

Guidance Center

Provide resources and program activities in sellers’ flow of work. Surface relevant guides, videos, scripts, and templates as reps need them. Focus teams to take action on revenue gaps with targeted resources and program activities. Keep sellers engaged with insights into their progress on any program.

AI Powered Coaching and Feedback

Get reps pitch perfect before talking to customers. Upload practice pitches that both managers and peers can score. Provide coaching guidance to structure and organize feedback. Embed pitch practice activities in programs to deliver directly in Salesforce.

Conversation Insights and Milestones

Capture call intelligence data in Einstein Conversation Insights and apply it to rep behavior. Use AI to provide managers with dashboards that identify coaching opportunities. Track keywords automatically and help both managers and reps quickly drill into specific examples. Improve rep performance on calls with programs that include conversation milestones for talk tracks, talk and listen ratios, and product mentions.

Connect program activity to sales results.

Revenue Milestones

Embed specific rep activities and targets into sales programs to track rep engagement. Configure milestones that address productivity gaps like calls made, emails sent, opportunities piped, or deals closed.

In-App Guidance

Drive best practice sales execution with program reminders and updates delivered in Salesforce. Improve data capture of progress and performance with step-by-step guidance through complex processes.

Program Analytics

Track the impact of sales programs with out-of-the-box dashboards and analytics. Break programs into components and understand what resources and activities drive revenue outcomes. Capture the data needed to iterate on sales programs and continuously improve rep performance over time.

Build and deliver programs fast.

Program Builder

Launch sales programs fast with a no-code builder inside of Salesforce. Create programs for specific sales goals such as increased cross-sell, targeted product growth, and improved prospecting. Add in sales activities and outcomes, key resources, practice sessions, and call collections with drag and drop simplicity.

Best Practice Templates

Incorporate Salesforce best practices into every program with pre-built templates. Build templated programs for pipe generation and maturation, cross-sell and upsell, new product introduction, territory fast starts, and more. Tailor for specific business use cases and launch in hours, not weeks.

Automated Program Enrollment

Trigger enrollment in programs automatically based on seller performance. Create personalized program experiences to address specific challenges, like prospecting, pipe maturation, or negotiation. Ensure program relevance for every rep to drive program adoption.

Drive partner growth with faster ramp-up programs.

Partner Onboarding and Engagement

Capture the attention of any partner or channel seller with outcomes-based programs. Motivate long-term partner success with enablement programs embedded in Salesforce’s partner relationship management platform. Guide partners the moment they enter the portal with in-app guidance that walks partners through specific steps and shows them how to use PRM to track work and make requests as well as market, sell, and service deals.

Partner Growth and Expansion

Beyond onboarding, steer partners to deliver revenue growth by tying revenue generation to achievable milestones and outcomes-based programs. Serve up the necessary resources, goals, and assets with easy-to-navigate programs that ramp, develop, and grow partners.

Channel Manager Visibility and Management

Measure the engagement and sales success of partners using AI-driven analytics pulled into your CRM from Salesforce PRM. Build and choose programs that will help partners generate and close better deals, understand product offerings better, or level them up to a new partner tier. Check back in the Channel Manager Dashboard to refine strategy.