What is partner relationship management?

Partner relationship management (PRM) is the process of managing the relationships and interactions between a company and its partners, such as resellers, distributors, and agents. It involves collaborating with partners to increase sales and revenue, improve customer experience, and enhance market reach.

Enable resellers, brokers, and more with the complete partner solution.

Grow loyalty and close more deals with an engaging and easy-to-use partner experience — from initial onboarding to closing and servicing deals.

Start selling with partners on Day 1.

Experience Builder for Partners

Create engaging partner experiences with easy-to-use templates and drag and drop tools from Experience Cloud. Keep partners engaged with updated, relevant, and personalized content. Help partners stay on track toward revenue achievement with individualized partner scorecards — all while staying on brand.

Data-Driven Partner Enablement

Motivate and enable partner selling directly in the partner experience with Partner Tracks. Guide partners towards the right tasks with easy-to-build in-app guidance that takes them through processes step-by-step. Make it simple for partners to know what matters by tying partner activity — like campaigns run, leads generated, or deals closed — to enablement outcomes that drive the business forward. Serve up the best resources to help ramp, develop, or mature partnerships.

Partner Collaboration on Slack

Make it easy for partners to collaborate with Slack and Slack Connect. Get partners up to speed on their deals right inside Slack with the PRM for Slack app. Automate deal registration and simplify updating deal data in the flow of conversation. With Slack AI, partners can quickly assess partner deals with channel recaps and thread summaries.  

Make partner selling easier with automation and AI.

Partner Sales Workflows and AI

Connect partners to great deals using AI-generated lead and opportunity scoring. Make it easy for them to pinpoint which deals are progressing with embedded scores and a comprehensive view of current pipeline in the PRM experience with Pipeline Inspection. Help partners work faster with AI-generated emails they can build themselves using CRM data.

Partner Marketing Automation

Drive demand with the help of partners. Get partner marketing projects off the ground fast with pre-built, approved marketing journeys and co-branded marketing assets that they can tap into on their own. Make it easier for partners to execute marketing tactics with simple requests for marketing funds and campaign approval. Approve requests and campaigns right from Salesforce.

Channel Manager AI

Get quick deal summaries and partner scorecards with Agentforce. Ensure partners sell the right way with AI-generated emails and prompts. Get up to speed on partner deals fast and stay there with channel recaps and thread summaries in Slack Connect with Slack AI.

Scale easily with a partner solution built on Salesforce.

Partner Selling Across CRMs

Make it easy for partners to securely work and track deals from any CRM with Partner Connect. Get real-time, automated updates on co-selling deals and ensure visibility across partners and their teams. Maintain data integrity and decrease duplication of efforts with easy-to-set-up mapping that determines which data gets shared and which data syncs.

Partner Analytics and Insights

Activate partner selling with out-of-the-box dashboards and reports specifically for them. Give them access to AI-generated insights about revenue potential and next steps for achieving more wins. Track partner wins and opportunities right in Sales Cloud.

AI-Powered Partner Self-Service

Help partners sell by giving them quick access to the knowledge they need to answer buyer questions. Embed existing knowledge articles and AI-powered bots where possible to scale support. Route cases to the right agent when needed. Allow partners to access selling support from any device.