What does Marketing Cloud do?

Marketing Cloud helps you build lasting customer relationships with the power of AI, data, and CRM. Marketing Cloud offers a connected suite of tools, built on the Salesforce platform, for unifying and activating first-party customer data, segmenting audiences, managing and automating marketing campaigns across various channels, including email, ads, mobile, and web, delivering real-time personalization, connecting lead generation and account-based marketing (ABM), and automating performance and spend insights to maximize efficient growth. Marketers can increase team productivity and campaign performance with Agentforce and AI marketing tools built directly into the platform, allowing them to build end-to-end campaigns and proactively optimize performance with AI insights.

What are the components of Marketing Cloud?

Marketing Cloud is the platform name for a range of solutions which can be purchased through Editions or as individual products. There are three main editions available based on business size and need, including Starter Suite (the simple CRM suite with marketing, sales, service, and commerce), Marketing Cloud Growth Edition (helps small businesses drive growth efficiently with CRM, AI, and data on the Salesforce Platform) and Marketing Cloud Advanced Edition (helps scale high growth companies with advanced marketing automation and AI capabilities). Please refer to our editions and pricing page for additional details. Our five products include: Engagement (email, mobile, advertising, journeys, and loyalty management), Account Engagement (marketing and sales alignment, lead generation, and ABM), Data Cloud (customer data platform), Marketing Intelligence (performance insights, analytics and reporting) and Personalization (cross-channel personalization and real-time next best actions).

How can Marketing Cloud help your business?

Unlock trapped data

Personalize every moment in real-time with contextual data about each customer available at your fingertips.

Save time with AI

Create impactful campaigns faster with Agentforce helping to surface insights, define strategy, and generate content.

Activate anywhere

Drive growth and loyalty with one platform for seamless engagement across the entire customer lifecycle.ss the customer lifecycle.

Here’s what sets Marketing Cloud apart.

• 32% increase in overall marketing ROI
• 34% increase in customer lifetime value
• 32% increase in customer engagement
• 27% decrease in cost to acquire new customers

Discover why Marketing Cloud is the #1 agentic marketing platform.

Connect Marketing to every department

Email Marketing, Mobile, & Advertising

Increase conversion with relevant engagement across email, mobile, ads, and web.

B2B Marketing Automation

Grow revenue by aligning marketing and sales around every account.

Loyalty Management

Increase profitability and loyalty with better engagement and personalized rewards.

Create, deploy & adapt campaigns faster with Agentforce

Optimize every step of the campaign process with trusted, purpose-built AI.

Small Business Marketing

Grow your small business faster with marketing automation on the Salesforce platform.

Personalize the right moment with actionable data

Customer Data Platform

Drive growth with faster access to centralized data that's seamlessly activated to any channel.

Marketing Analytics

Optimize cross-channel campaigns and spend with a single view of your marketing performance.

Personalization

Drive ROI and CLV with personalized experiences across every customer touchpoint.