What can you do with an engagement marketing platform?

Create and deliver integrated campaigns, personalizing every interaction across any channel, with AI-powered decision-making optimizing every step of the way.

Manage and personalize email programs at scale.

Email Marketing

Reach the right subscriber at the right time — every time. Build and deliver personalized email, from basic newsletters to complex campaigns. Create reusable content blocks, including text, HTML, images, buttons, dynamic content, and A/B testing. Use integrated message types to deliver promotional, transactional, and triggered messages in a single journey. Track and optimize email performance in real time and manage your sender reputation score, all within a single platform.

Content Builder

Build and customize attention-grabbing emails with a user-friendly, drag-and-drop interface. Upload files, design your own, or choose from prebuilt templates to be shared across departments. Keep images, documents, and content in a single location for use within Marketing Cloud. Develop emails faster with code snippets to create nested tags for deeper personalization. Keep your content library clean by recycling content, and get proper signoff fast with the Approvals feature.

Platform Scale

Grow every email campaign with greater reliability and performance. With industry-leading send volume, scale your email messages and campaigns — even complex content that relies on AI-powered decision-making and leverages dynamic content blocks. And, scale high-velocity data ingestion and automate workflow patterns across the entire customer lifecycle.

AI in the Inbox

Innovate with AI in the inbox using predictive and generative AI tools. Generate persuasive email subject lines and body copy that incorporate brand voice and tone. Personalize send times, messaging frequency, product recommendations, and email content for each subscriber based on their likelihood to engage. And, optimize subject lines, email performance, and important KPIs with AI-powered insights.

Deliver cohesive customer experiences across mobile channels.

Mobile Marketing

Seamlessly connect with your audience wherever they are. Deliver a connected marketing experience, with AI-powered decisioning, to better engage your customers across SMS, third-party messaging, and mobile push. Design, build, and deploy those moments, all in one central console. Learn more about your customers by interacting with them through conversational marketing for engagements like appointment confirmations, surveys, or building user preferences — all while delivering impactful experiences that build strong, brand-customer relationships.

Mobile App Engagement

Drive user engagement with integrated in-app capabilities. With push messaging, you can use geotargeting or behavioral data to deliver relevant and timely messages that maximize both app engagement and ROI. Reach your customers on their preferred channels, leveraging Journey Builder, Data Cloud, API Triggers, and geolocations to deliver timely messages across any use case. Send timely information, such as event-based engagement, to drive valuable interactions. Grow loyalty with responsive retargeting for a more personalized experience.

Conversational Marketing with WhatsApp

Transform mobile moments with WhatsApp conversational marketing. Meta’s WhatsApp Business Platform helps you reach a global audience with rich, high-quality, and highly engaging messaging experiences, all managed within Marketing Cloud. Connect marketing, commerce, and service interactions seamlessly on a unified platform, powered by Data Cloud.

SMS Messaging

Manage, track, and optimize SMS messages all within Marketing Cloud. Send alerts and transactional messages to subscribers using templates and a drag-and-drop interface. Engage in real time with time-sensitive notifications, using AI-powered insights for optimal timing and preferred channels.

Design and deliver connected journeys across the lifecycle.

Journey Orchestration

Build and deploy personalized journeys that build customer relationships at every step. Use a drag-and-drop interface to create journeys easily — with messaging, content, and AI decision-making built into a single workflow. And, stay top of mind for your customers by automating experiences like cross-sell or upsell opportunities — using data from various sources or API triggers.

Cross-CRM Engagement

With native integrations across Salesforce products, you can build connected journeys — across marketing channels, service centers, sales teams, or loyalty programs. Use prebuilt activities within Journey Builder, or create your own custom activity, to ensure a unified customer experience. And trigger relevant engagement across your business all from Marketing Cloud, like a service center follow up after a negative customer survey, for example.

Digital Advertising

Power personalized customer acquisition and conversion campaigns with first-party data. Activate audience segments across the digital ad ecosystem, including Google, Meta, Twitter, and more. Find new customers resembling your highest-value audiences, and suppress ads for existing customers to prevent fatigue. Launch advertising-specific campaigns, or add advertising within existing customer journeys for connected cross-channel experiences.

Cross-Channel Analytics

Analyze journey performance with built-in dashboards to optimize campaigns across email, mobile, and advertising. With easy filtering, sorting, and grouping capabilities, you can build custom reports and easily share insights with key stakeholders. Use performance data to optimize campaigns, increase engagement, and grow customer lifetime value.