Drive efficient growth with B2B marketing automation on the world’s #1 AI CRM.

Increase lead and account conversion, measure marketing impact, and seamlessly share data in real time across revenue teams.

Deliver connected customer journeys and engage buyers across accounts.

Lead Generation

Create landing pages and forms fast using generative AI and drag-and-drop builders. Segment leads at the point of capture, and send them on personalized, automated, cross-channel journeys. Use AI-powered lead scoring and grading to quickly nurture those leads for marketing qualification. Learn more about lead generation.

Cross-Channel Journeys

Engage prospects across every channel. Connect third-party webinar, survey, and SMS apps directly to your marketing programs. Trigger webinar and event registrations, survey sends, and SMS sends in your automated journeys. Connect engagement data, like third-party webinar, survey, and SMS data, for easy segmentation and campaign maintenance.

Account-Based Engagement

Discover and engage your best accounts. Target and nurture key prospects with the help of sales and service, by aligning on one platform. Let Einstein identify the accounts with the highest likelihood to purchase using key account insights. Track pipeline progress on target accounts using the Account-Based Marketing Dashboard, and use insights to refine your marketing and sales efforts.

Align revenue teams on a single source of truth and close deals faster with AI.

AI Scoring

Take the guesswork out of lead and account scoring. With Einstein, you can leverage behavior to score and identify the leads most likely to convert, based on their interactions with your marketing efforts. Determine if leads match your ideal profile based on those who converted in the past. Let Einstein analyze key account data to help you find the accounts most likely to buy.

Engagement History Insights

Gain comprehensive insight into your prospects. Connect and share prospect and customer engagement data with sales and service teams. Analyze prospects' interactions with your marketing, and use that information to identify champions on the buying committee. Understand how leads are engaging with your marketing on the campaign, individual, and account level using dynamic dashboards.

Real-Time Sales Alerts

Share insights around a prospect's key marketing interactions with sales and service teams. Alert sales teams the moment a hot lead fills out a form, or when the lead is ready to convert. Also, when a prospect is highly engaged, let sales and service know with automated, triggered alerts in Sales and Service Cloud, or directly in Slack.

Content Creation

Increase efficiency with Einstein-generated copy for email content, subject lines, forms, and landing pages. Reduce time spent creating copy and deliver personalized experiences at scale for your leads and accounts. With a human-in-the-loop approach, B2B marketers have full control over brand messaging and tone.

Optimize marketing performance and grow customer relationships.

Full-Funnel Multi-touch Attribution

Gain full-funnel marketing and sales insights with AI-powered Multi-Touch Attribution. Choose from multiple native attribution models like Einstein Attribution to gauge the impact of channels, events, and sales team activities on your pipeline. Boost campaign efficacy and ROI with AI-driven insights.

Account-Based Marketing Dashboard

Gain insights into revenue and pipeline for key accounts. Then, use those findings to see how account-based efforts are influencing targeted accounts, and optimize on what's working and what's not. Share what you discover with sales to further plan account-based outreach.

Out-of-the-Box Analytics

Understand how marketing impacts pipeline and revenue with a direct connection to Sales Cloud. See how marketing messages influence the prospect journey with A/B testing and out-of-the-box email reporting. Then, apply predictive marketing analytics to those insights to make more strategic decisions and identify the campaign factors that will drive conversion.