What are marketing analytics tools?

Marketing analytics solutions automate marketing data preparation, including ingestion, transformation, and modeling, and surface relevant insights in ootb dashboards that marketers can use to maximize ROI and hit their business goals.

What can you do with digital marketing analytics?

Connect and analyze your data with a single source of truth for marketing performance.

Harness and unify your marketing data.

API Library

Ingest your data with a robust, always up-to-date library of more than 170 marketing connectors.

Universal Connector for Any Data Source

Ingest any data source and automatically map it to your data model with a universal, AI-powered connector.

Automated Data Preparation

Prepare, enrich, and validate your data with a data harmonization and governance source of truth.

Scale insights that power real-time optimization.

Marketing Cloud Intelligence

Einstein Marketing Insights

Uncover optimization opportunities in seconds with an always-on pipeline of AI insights.

Data Visualizations

Create compelling, data-driven stories for faster analysis with custom visualizations.

Insights in Slack

Share real-time marketing insights across teams and departments on Slack.

Supercharge Marketing with Connected Data

Data Exploration

Leverage Tableau for limitless data exploration of your marketing and business data.

Cross-Team Analytics

Perform analysis on clean, unified data sources from Marketing Cloud Intelligence and blend with additional non-marketing data to gain broader insights.

Scalable Insight-Driven Tactics

Scale marketing's insights and impact across your company.