What can marketing AI do for you?

Discover how Agentforce and purpose-built AI can help you improve efficiency and performance across the entire customer lifecycle.

Agentforce Campaigns

Agent-Driven Campaign Brief

Grounded by contextual structured and unstructured data in Data Cloud, build and launch AI marketing campaigns faster with Agentforce helping create a brief including target segment and key messages.

Agent-Driven Content Creation

Using the campaign brief, scale content personalization with the help of Agentforce automatically generating on-brand email subject lines, body copy, and SMS messages for each target audience. Trust that all content is based on campaign goals and brand guidelines.

Agent-Driven Unified Conversations for SMS

Use Agentforce to turn one-way promotions into dynamic two-way conversations via SMS. For example, automatically connect customers to AI agents for service requests like appointment booking and offer redemptions.

Action customer insights with Agentforce and AI

Foundation for Agentforce

Make Agentforce more effective with the right data. By connecting and harmonizing all of your structured and unstructured data in Data Cloud, it becomes available to Agentforce so agents can analyze that data and determine the best action — all while keeping your data safe and secure on the Einstein Trust Layer.

Agent-Driven AI Segmentation

Use agents to help you create target audience segments in minutes. With Data Cloud and Agentforce working together, you can simply describe the target audience you want, and the agent will translate your natural language prompt into the appropriate segment attributes - no SQL required!

Build or Bring Your Own AI Model

Create custom predictive AI models from scratch with clicks not code or bring in existing models from your data science teams. You can do this using direct integrations between Data Cloud and external tools like Amazon SageMaker, Google Vertex AI and Databricks to consume predictions and scores (e.g., propensity to buy or likelihood to churn) generated by custom AI/ML models.

Automate intelligent journeys.

Journey Optimization

Create, test, and optimize personalized campaign variations with built-in predictive AI. Make every moment count by automating and customizing all aspects of customer engagement — including channel, content, timing, and send frequency. Scale dynamic journeys and improve productivity with AI.

Content Creation and Selection

Solve the content bottleneck in your personalization. Using generative AI — grounded by your first-party, brand, and campaign data — you can instantly create on-brand copy and visual content to scale personalization and testing, while safeguarding trust.

Messaging Insights

Marketing can be unpredictable, but with Einstein, you're always one step ahead. Surface real-time campaign anomalies like engagement rate drops so your teams can resolve performance issues in the moment. No more surprises — just actionable insights.

Unified Conversations for WhatsApp

Turn one-way promotions into dynamic two-way conversations using a single WhatsApp number. Connect customer interactions across marketing and service teams, and enable self-service transactions like appointment booking and offer redemptions with AI-powered Agentforce agents.

Scale lead generation and account-based marketing.

Agentforce Campaigns

Reach customers faster by building campaigns with Agentforce. Save time with a trusted AI agent helping to create briefs, audience segments, content, and customer journeys in minutes for new campaigns that are grounded with customer data in Data Cloud - all while keeping the marketer-in-the-loop for goal setting and approvals.

AI Lead, Behavior and Account Scoring

Boost collaboration between marketing and sales with Einstein AI Scoring, automatically identifying top prospects and leads. Enhance your ABM strategy with automated account rankings based on historical data, aligning teams and driving more conversions through data-driven insights.

Full Funnel Multi-Touch Attribution

Gain full-funnel marketing and sales insights with AI-powered Multi-Touch Attribution. Choose from multiple native attribution models like Einstein Attribution to gauge the impact of channels, events, and sales team activities on your pipeline. Boost campaign efficacy and ROI with AI-driven insights.

Put Personalization on Auto-Pilot.

AI Objective-Based Recommendations

Set your business objectives and let AI generate product and content recommendations that optimize the customer experience towards those goals.

AI-Automated Offers

Transform your real-time customer data into high-conversion experiences. AI combines real-time customer intent and behavioral data with your stated business goals to personalize each offer for each individual customer, across any touchpoint — giving you higher customer satisfaction and conversion.

Real-Time Affinity Profiling

Use AI to efficiently analyze in-the-moment intent data and past business engagements to find customer affinities, interests, and preferences. Use these insights to deliver individualized messaging, personalized offers, and higher conversion rates across your website, app, and channels.

Optimize your spend, planning, and performance.

AI-Powered Data Integration

The speed and quality of your cross-channel analytics starts with data management. Forget Excel sheets, broken formulas, and data maintenance — now you can automate data management, unification, and KPI standardization in one tool. Use our dynamic out-of-the-box data model and AI-powered connectors to save time on data updates and metric standardization — so you can spend more time focusing on improving your marketing effectiveness.

AI Campaign Performance Insights

Use interactive visualizations and AI generated insights to see where you can adjust spend and offers by audience to your in-flight campaigns to optimize performance and boost ROI.

Automated Planning and Pacing

Use predictive AI recommendations to more effectively allocate spend across platforms to boost ROAS. Reduce waste by connecting spend pacing to media buy and delivery data -- and activating real-time alerts to catch overages and underspent budget in the moment.