What is Data Masking?

Data masking is a process that modifies sensitive data and renders it useless to potential intruders. Your data remains usable to you and your company and can be transmitted between systems and used inside and outside your production environments.

What can you do with Data Masking tools?

Data Mask uses platform-native obfuscation technology to mask personally identifiable information (PII) data, avoiding costly data privacy compliance fines. The masking process lets you mask some or all sensitive data with different levels of masking, depending on the sensitivity of the information.

Work with realistic data to increase productivity and development agility.

Instead of testing changes in a live production environment, Salesforce Sandboxes mirror production orgs to allow teams to build and test apps faster. Access is more fluid, as it is a testing environment and includes many parties, such as admins, developers, user experience, partners, and contractors. Hence, unmasked data in Sandboxes poses confidentiality risks.

Protect and de-identify data to stay compliant.

Avoid costly data privacy compliance fines by enforcing least-privilege access to sensitive customer information. Data Mask accelerates compliance with privacy regulations (including FINRA and CCPA) by masking sensitive data such as PII or sales revenue. This helps protect Salesforce Sandboxes from data leaks and malicious internal actors, while reducing security review overhead.

Easily implement with clicks, not code.

Leverage built-in masking dictionaries to replace private data in your Salesforce Sandboxes with random characters, similarly mapped words, pattern-based masking, or deleted data. Reduce the time taken to mask a Sandbox by anonymizing only selected data. And incrementally mask new data after each Sandbox refresh.