Accelerate data culture with a trusted data foundation.

Maximize your organization's data by building data management into your data strategy.

Connect natively to unified customer profiles and make revenue teams more effective.

Bring Your Own Lake

Work with your existing data sources. Securely share your data bi-directionally between Data Cloud and leading data lakes and warehouses with zero ETL.

Data Spaces

Organize and protect all of the data and metadata that drive your business processes across multiple brands, departments, and regions.

Out-of-the-box Connectors

Create scalable, secure data integrations with pre-built connectors to any system, including Salesforce Clouds, mobile, streaming, and hyperscale systems.

Promote governed self-service analytics to drive data-driven decisions.

Data Lineage and Quality

Better understand your data's lineage and quality with contextual updates on data freshness, usage, and meaning at the point of consumption. Easily scannable Certified badges build trust, while maintenance alerts offer a transparent view into who last touched the data and when.

Data Preparation

Automate, simplify, and shorten data prep by scheduling or sequentially running published flows. With timely, efficient run times, you and your teams can start the day with the freshest data—ensuring it's up to date when needed most.

Data Governance

Set policies and permissions directly within the product—from geo-based user controls to data set access by role type. Democratize data access, simplify management, and consolidate queries with a single access point to your data.

Extend Salesforce's security framework for analytics to maximize your investments.

Security Standards

Ensure proper governance, visibility, and user management of your data and analytics with inherited Salesforce security, role hierarchy, permissions and compliance standards.

Data Transformation

Use clicks, not code, to quickly perform machine learning (or ML)-powered data transformations and aggregations.

Data Blending

Bring your data together within your Salesforce CRM. Join and blend external data sources with your CRM data and write back results to CRM fields.