What is data integration?

Data integration is a group of technical and business processes used to combine data from disparate sources into meaningful and valuable information.    Data lives in many difference places, whether within different parts of one system or in multiple systems managed by different vendors. Regardless of the original data source, a data integration platform can automate and streamline the process of requesting and combining data into a unified data set that can be accessed by other applications or systems.

Make revenue teams more effective by natively connecting to unified customer profiles.

Out-of-the-box Connectors

Create scalable, secure data integrations with pre-built connectors to any system, including Salesforce Clouds, mobile, streaming, and hyperscale systems.

Data Spaces

Organize and protect all of the data and metadata that drive your business processes across multiple brands, departments, and regions.

Bring Your Own Lake

Securely share your data bi-directionally between Data Cloud and leading data lakes and warehouses with zero ETL.

Prep data within Salesforce to sync insights faster.

Data Transformation

Combine, transform, and aggregate Salesforce data natively in your CRM. Cleaning and organizing your data for analysis is made easier with automations enhanced by machine learning.

Data Quality

Thanks to AI automations, Einstein provides sentiment detection to help you better understand the intent behind your data brought in via connectors.

Visual Profiling

Build dataflows and automatically detect patterns, anomalies, gaps, and distributions in your data.

Embed Tableau to create custom data experiences anywhere.

Flexible Deployment

Quickly build dashboards with an easy authoring experience, then embed them within your applications with a few lines of code using the Embedding API. You'll be able to maintain the seamless look and feel of your brand, while leveraging the frameworks and programming languages your developers already know.

Web Authoring

Edit, update, and create new content without ever leaving your preferred application. Jumpstart development and customization by adding unique features to dashboards using Tableau Extensions.

Embedding Playground

Access an interactive learning environment where you can rapidly develop embedded analytics solutions. Get hands-on experience embedding, customizing, and integrating Tableau with your application.