An open platform to connect all your data.

Seamlessly integrate all your data with Salesforce, regardless of source. With Data Cloud, you can unify all your disconnected data without building expensive and difficult to manage data pipelines.

Any Source or System Across Your Enterprise

Leverage out-of-the-box connectors to easily bring in external data from leading cloud providers, web/mobile applications, and over 300+ sources with MuleSoft.

Modern Data Lakes and Warehouses

Use zero copy integrations to securely share data bi-directionally between Data Cloud and leading data lakes and warehouses without duplicating data.

Unstructured Data

Go beyond structured data and ingest content such as chat transcripts, PDFs, and knowledge base articles with Data Cloud’s Vector Database.

Sub-Second Real-Time Layer

Ingest and act on data instantly for personalized experiences and smarter decision-making.

Make sense of all your data.

Data Cloud harmonizes all your data into a single model with a 360-degree view of the customer. Seamlessly share direct access with every team across the business applications they use every day.

Harmonize With Reference Data Models

Turn data from any source into native objects and fields on Salesforce by mapping to our standard metadata framework. Get up and running quickly with our out-of-the-box reference data models or fully customize any model to meet your needs.

Build and Deploy Data Graphs

Make a limited portion of your enterprise data model available to select services like AI prompts to improve speed and performance. Use Data Cloud’s visual builder to easily see all the relationships between selected Data Model objects before deploying.

A single, comprehensive view of every customer.

Unlock a 360-degree view of every customer that all your customer-facing teams can access and understand.

Matching Rules

Choose which profiles to unify across all your different data sources during the identity resolution process. Build rule sets to match profiles by applying one or more criteria at the Individual or Account level. Determine the right level of precision by choosing from Exact or Fuzzy Matching rules.

Reconciliation Rules

Determine which value you’ll use for a field on a unified profile when conflicts arise between different data sources. Choose to select values based on rules like Last Updated or Most Frequent.

Build and Manage Multiple Rulesets

Combine match and reconciliation rules to deliver rulesets that you can use to resolve identities into unified profiles. Mix and match different combinations depending on your specific business needs.

Enhance your understanding of the customer.

Turn all your data into a rich source of information and insights through an array of low-code tools that help analyze your data and predict customer behavior.

Calculated Insights

Use our low-code builder to easily create useful metrics from your data like Customer Lifetime Value, Propensity to Buy, Engagement Scores, and more.

Segmentation

Build, analyze, and discover intelligent, high-value audience segments in one user-friendly interface.

Build No-Code ML Models

Easily allow models from external platforms like Amazon SageMaker to connect and work on your own data stored in Data Cloud.

Take action on unified data, everywhere.

Leverage seamless integrations to both Salesforce applications and popular external destinations, like first-party advertising platforms, to activate experiences powered by Data Cloud in virtually any environment where your work takes place.

Org & Object Enrichment

Enhance Salesforce apps by bringing Data Cloud field, objects, and insights directly into your contact, lead, and account pages.

Automations & Workflows

Trigger automations using Flow based on changes to anything in your unified customer data model.

Omni-channel Activation

Use your unified data and insights across a growing ecosystem of 3rd party destinations that live outside Salesforce. Leverage direct integrations to advertising partners like Google, Facebook, and Amazon and messaging platforms like WhatsApp.

Sub-Second Real-Time Activation

Deliver personalized interactions instantly, tailored to the most current customer behavior and preferences.

Ground AI agents in your data and metadata.

Leverage the Einstein Trust Layer to use all your structured and unstructured data to power AI agents without sacrificing data governance and security.

Grounded AI Prompts for Agents

Give every AI prompt the proper context based on your structured and unstructured data, along with its metadata, from Data Cloud.

Agentforce

Build, manage, and deploy agents using a foundation built on unified Data from Data Cloud.