What is Salesforce's B2C ecommerce solution?

Salesforce B2C Commerce is the leading cloud-based ecommerce platform that allows businesses to create and manage their online stores. Used by thousands of retailers around the world, B2C Commerce is designed to provide a flexible, scalable, and customizable platform that can meet the needs of businesses of all sizes. It's the only ecommerce platform that has Agentforce, a complete AI system built in and natively connected to Salesforce, the #1 AI CRM and Digital Labor platform.

What can you do with B2C Commerce?

Convert shoppers with personalized, connected, and flexible ecommerce experiences. Crush sales targets and extend commerce everywhere.

Build your brand experience your way.

Storefront Templates

Get to market quickly with modern, out-of-the-box storefront templates. Easily build feature-rich, fully localized storefronts that represent your brand.

Composable Storefront

Create fast, unique experiences and unlock agility with our industry-leading Composable Storefront. Speed up your page loads, iterate faster, and integrate best-in-class functionality to optimize conversions.

Bring-Your-Own Storefront

Leverage existing investments to power your front-end experience with our headless APIs, giving you the perfect architecture to deliver on your business goals.

Lower your total cost of ownership.

Best-in-Class Merchandising Tools

Grow conversions and average order value with easy-to-use tools and data-driven insights that lead to more profits, and increase revenue by an average of 29%.* *2023 Salesforce Platform Metrics

Headless Storefront Solution

See value sooner with increased developer capacity, higher conversion profit, and savings compared to legacy technology. Composable Storefront customers achieved payback in 6 months*. *The Total Economic Impact™ Of Salesforce Commerce Cloud Composable Storefront, 2024

Connected Commerce and Marketing

Grow faster with all your data connected natively on one platform. Get a 360-degree view of your customers without having to piece together different solutions.

Drive more revenue with AI.

Agentforce for Commerce

Boost conversion rates and reduce service costs with a seamless, data-backed conversational commerce experience, fully secured by the Salesforce trust layer. Agentforce Guided Shopping skills empower you to provide a 24/7 personal shopping assistant, helping customers find products and make purchases faster using natural language on your storefront or messaging apps.

AI-Powered Personal Shopper

Engage shoppers with dynamic, personalized journeys — from AI-powered recommendations to conversational AI, powered by Einstein.

Data Cloud for Commerce

Unify customer data from multiple sources into a single view. With real-time analytics, you can elevate buying experiences with AI-powered personalization and grow revenue by 175% per ecommerce site visit.* *2024 Data Cloud for Commerce pilot customer data

Scale with complete confidence.

Always-On Availability

Ensure that your site is always on during peak shopping. With global fault-tolerant control (FTC) and redundant architecture, plus 24/7 support and advanced disaster recovery technology, you are backed by 99.99% historical uptime.* *Salesforce platform stats

Enterprise-Grade Global Scale

Reach customers everywhere with compliant tools for global merchants. Our privacy tools help merchants comply with global regulations such as GDPR and CCPA, multi-region and multi-site support, complex price book and language support, and more. B2C Commerce proudly powers over 2 billion shoppers globally.* *Salesforce platform metrics

Built-in Security and Transparency

Trust is our top value. You can leverage best-in-class tools and technology, and 24/7 support for a transparent view into your site operations. With embedded eCDN, web application firewall, and complete visibility into site operations in third-party tools you already use, your site and customer data are protected.