AI that works for your business.

Drive productivity and personalization with predictive AI, generative AI, and agents across the Customer 360. Create and deploy assistive AI experiences natively in Salesforce, allowing your customers and employees to converse directly with Agentforce to solve issues faster and work smarter. Empower service reps, agents, marketers, and more with AI tools safely grounded in your customer data to make every customer experience more impactful.

Generate trusted content grounded in customer data.

Experience AI built into the flow of work, for any workflow, user, department, and industry.

Sales AI

Sell faster with trusted AI for sales. Ask Einstein to write emails enriched with customer data, generate concise summaries of sales calls, and use actionable insights to inform conversations. Use real-time predictions to guide sellers to close deals, automate sales process, and build stronger relationships with Sales AI.

Customer Service AI

Deliver more personalized and impactful customer service experiences while boosting agent productivity. Leverage Salesforce Agentforce to surface relevant information during customer support interactions, helping your agents solve issues faster and delight customers. Utilize AI Agents to automatically summarize case resolutions and build a knowledge base, empowering your agents, scaling service operations, and driving immediate value.

Marketing AI

Drive personalization and productivity at scale with predictive and generative AI built directly into your marketing platform. Use insights to boost engagement, build highly personalized customer journeys and automatically customize outreach. Delight your customers with interactions powered by Einstein.

Commerce AI

Personalize every buyer and merchant experience with the most trusted and flexible ecommerce AI tools. Automatically generate product descriptions, recommend relevant products, and create seamless buying experiences. Innovate faster and increase conversions with Einstein.

Build and customize a conversational AI assistant for CRM.

Empower teams to get work done faster with intelligent actions, deploy conversational AI with built-in trust, and extend a unified copilot with clicks.

Agent Builder

Extend Agent Builder with actions composed of familiar platform features like Flows, Apex code, MuleSoft APIs, and more. Turn workflows into copilot actions and test those interactions in a seamless user interface to monitor and govern your copilot.

Prompt Builder

Help employees finish tasks faster by creating prompt templates that summarize and generate content with clicks. Create more relevant prompts grounded in your business data from CRM, Data Cloud, and external sources to augment every business task. Build prompts once and reuse them everywhere in Einstein Copilot, Lightning pages, and flows.

Model Builder

Build or bring your own predictive AI models and LLMs into Salesforce and to the Einstein Trust Layer. Use no-code ML models in Data Cloud and seamlessly manage your AI models in a unified control plane.

Deploy AI you can trust.

Unleash the benefits of generative AI while protecting the privacy and security of your data, improving the accuracy of your results, and promoting responsible use of AI tools across your organization. Built natively into the Salesforce Platform, the Einstein Trust Layer includes best-in-class features and guardrails designed to help you deploy AI you can trust.

Dynamic Grounding

Improve the accuracy and relevancy of your results with context about your organization – from both structured and unstructured data sources – without compromising safety, security, or privacy.

Sensitive Data Masking

Protect the privacy and security of your company and customers by masking the sensitive data included in AI prompts.

Ethics and Inclusivity

Deploy AI with Ethics by Design. The Salesforce Ethics team has created ethical and humane use guiding principles for our teams to intentionally embed in the design, development, and delivery of software. Our unique ethical AI policies ensure that our products align with our principles.