The Supermetrics Salesforce Account Engagement (Pardot) Connector enables marketers to extract, aggregate, and analyze campaign and pipeline data from Pardot. It allows seamless integration of Pardot data with other marketing platforms, supporting cross-channel reporting in tools like Google Sheets, Looker Studio, Power BI, Excel, and via the Supermetrics API. The connector provides access to a wide range of metrics and dimensions and supports custom calculated fields without coding, streamlining marketing analytics and reporting workflows.

Key Features

Comprehensive Data Extraction Connects directly to Salesforce Account Engagement (Pardot) to pull detailed marketing and sales pipeline data.

• Access to 32 metrics and 159 dimensions for granular reporting.
• Supports campaign metrics, opportunity tracking, and more.

Cross-Channel Reporting Aggregates Pardot data with other marketing sources for unified analytics.

• Enables creation of cross-channel reports.
• Facilitates comparison and combination of multiple marketing data streams.

Multiple Data Destinations Exports data to various analysis and visualization platforms.

• Google Sheets, Looker Studio, Power BI, Microsoft Excel, and Supermetrics API supported as destinations.

Custom Calculated Fields Allows creation of custom fields for tailored analysis.

• No coding required for calculated fields.
• Supports unique business logic and custom KPIs.

Template Library Provides ready-to-use templates for rapid setup.

• Speeds up onboarding and initial report creation.
• Reduces manual configuration.

Team Collaboration Supports sharing of data source connections within teams.

• Enables collaborative reporting and data access management.

Benefits

Unified Marketing Analytics Centralizes data from Pardot and other marketing platforms for comprehensive analysis.

• Eliminates data silos.
• Enhances visibility into marketing performance across channels.

Time and Resource Efficiency Automates data extraction and reporting processes.

• Reduces manual data handling.
• Minimizes risk of human error in reporting.

Customizable Insights Empowers users to tailor reports and dashboards to business needs.

• Supports custom metrics and dimensions.
• Adapts to evolving marketing strategies.

Scalable for Growing Teams Easily share and manage data connections across team members.

• Supports collaboration without compromising data security.