RuutIQ is a software platform designed to manage and coordinate sales, delivery, and customer operations for distribution‑focused businesses, particularly in the food and beverage sector. The platform connects field sales teams, delivery drivers, and back‑office systems within a single operational environment. It addresses common challenges such as fragmented data, manual workflows, and limited visibility across sales and logistics activities. RuutIQ integrates with enterprise systems to synchronize customer, inventory, and financial data, enabling consistent execution from presales and order capture through delivery and performance analysis. The platform combines operational workflows with analytical capabilities to support planning, execution, and optimization of day‑to‑day distribution activities.

Key Features

Sales Force Automation

Supports structured field sales execution.

• Customer profiles with sales history and preferences
• Presales order planning and validation

Customer Relationship Management

Centralizes customer data.

• Access to pricing, promotions, and credit status
• Interaction and order history tracking

Driver Journey Planning and Management

Optimizes delivery operations.

• Route planning with real‑time adjustments
• Task tracking and proof of delivery

Order and Delivery Management

Controls order fulfillment workflows.

• Order capture and validation
• Delivery status tracking and confirmations

Demand Planning and Insights

Improves forecasting and coordination.

• AI‑supported demand and sales forecasting
• Performance tracking against KPIs

Enterprise System Integration

Connects with existing infrastructure.

• Synchronization with ERP and inventory systems
• Centralized operational data model

Benefits

Operational Efficiency

Reduces manual processes.

• Automated sales and delivery workflows
• Fewer errors in order and inventory handling

Improved Coordination

Aligns teams and systems.

• Shared visibility across sales, drivers, and management
• Better synchronization between orders and deliveries

Higher Sales Productivity

Supports field performance.

• Faster access to customer and inventory data
• Structured sales execution in the field

Better Delivery Performance

Improves logistics outcomes.

• Optimized routing and journey planning
• Real‑time tracking of deliveries and exceptions

Data‑Driven Decision Making

Improves oversight and planning.

• Real‑time operational dashboards
• Forecasting and performance insights