Rocketium Creative Analytics is a cloud-based analytics platform designed to centralize and enrich creative performance data for marketing and advertising teams. The platform automatically syncs data from multiple sources, tags creatives with detailed attributes, and provides real-time dashboards for tracking and visualizing campaign performance. Leveraging AI, Rocketium delivers predictive insights, creative recommendations, and operational reports to help teams optimize live campaigns, allocate budgets more effectively, and improve return on ad spend. The system supports competitor intelligence, automated reporting, and integrates with publishing platforms, enabling data-driven design decisions and continuous creative improvement. Rocketium Creative Analytics is used by large enterprises to manage, analyze, and scale creative operations efficiently.

Key Features

Centralized Creative Data Aggregate and harmonize performance data from all platforms.

• Unified campaign data in one dashboard
• Automated data sync and enrichment

AI-Powered Insights Leverage artificial intelligence for predictive analytics and recommendations.

• AI performance prediction and heat maps
• Contextual design recommendations

Automated Creative Tagging Automatically tag creatives with attributes for deeper analysis.

• Tags for messaging, models, imagery, and more
• Enables granular performance breakdowns

Real-Time Dashboards & Reporting Visualize and share campaign performance in real time.

• Custom widgets and visualization dashboards
• Automated, customized reports for stakeholders

Competitor Intelligence Track and analyze competitor campaigns for benchmarking.

• Insights into industry trends and best practices
• Personalized recommendations based on competitor data

Operational Insights Monitor and optimize creative operations.

• Alerts for performance slumps
• Workflow and approval tracking

Benefits

Improved Campaign Performance Optimize creative choices for higher engagement and ROI.

• Data-driven design decisions
• Real-time performance tracking

Faster Decision-Making Access actionable insights quickly.

• Automated alerts and reports
• Predictive analytics for proactive adjustments

Cost Efficiency Reduce budget wastage and improve spend allocation.

• Identify low-performing creatives
• Optimize resource allocation

Enhanced Collaboration Enable teams and clients to access a single source of truth.

• Centralized data and dashboards
• Streamlined feedback and approvals