RightWave's RightData Normalizer (RDN) is a cloud-based service designed to provide comprehensive Data Quality Governance (DQG) for marketing and sales data. It effectively cleans and updates data, synchronizing it back to CRM solutions such as Salesforce, Marketo, or Eloqua in near real-time. RDN is offered as SaaS software, with an optional service bundle for operations and maintenance. Key features include cleaning CRM databases by reducing non-actionable fields to manage specific quality goals, making databases Account Based Marketing (ABM) ready through lead-to-account matching, and offering easy customization for any custom business logic using simple JavaScript. The service includes data cleansing and normalization for fields like country, state, industry, and company size, as well as inferred data such as job role and job function, categorization services, lead-to-account matching, multi-column lookups to integrated datasets, and complex scoring.

Features & Benefits

• Data Cleansing & Normalization: Cleans and updates CRM data, standardizing fields like country, state, industry, and company size.
• Account Based Marketing (ABM) Readiness: Matches leads to accounts, making databases ABM-ready.
• Customizable Business Logic: Easily adaptable for custom business logic using simple JavaScript.
• Inferred Data & Categorization: Provides inferred data like job role and function, and offers categorization services.