
Rewarded ads drive substantial revenue—already making up over 40% of ad income on mobile apps—and bring that same upside to websites.
Vendor
Ezoic
Company Website




Rewarded Ads by Ezoic offer a flexible and high-performing monetization model that allows publishers to gate valuable content, features, or services behind short ad views. This creates a value exchange where users gain access to premium assets while publishers earn significantly higher CPMs compared to traditional display ads. Already accounting for over 40% of mobile app ad income, rewarded ads bring that same upside to websites and web apps. Designed for flexibility, Rewarded Ads can be applied to nearly any digital asset—from articles and downloads to features, listings, and virtual currency. The platform supports dynamic ad types and custom implementations tailored to each business model, ensuring sustainable growth and user satisfaction.
Features
- Content Reveal: Blur or gate content until a user watches a short ad.
- Usage-Based Access: Set access rules based on user behavior or frequency.
- Download Unlocks: Gate downloadable assets behind rewarded ads.
- Feature Access: Unlock premium features or services via ad views.
- Listing Access: Gate job or property listings with ad-based access.
- Subscription Alternative: Offer ad-based access instead of low-paying subscriptions.
- Discounts & Deals: Provide special offers in exchange for ad views.
- Utility Access: Use ads to unlock Wi-Fi or other utilities.
- AI & LLM Credits: Gate access to AI tools or credits.
- Exclusive Offers: Provide early access to events or products.
- Virtual Currency: Exchange ad views for in-game or app currency.
- Trial Extensions: Extend freemium trials via ad engagement.
- Streaming Ad Breaks: Integrate ads into video, music, or gaming streams.
- Property Listings: Gate real estate listings behind short ads.
- Music Player Integration: Stream music with periodic ad breaks.
Benefits
- Higher CPMs: Impressions from rewarded ads often yield significantly higher revenue.
- Sustainable Monetization: A balanced value exchange that satisfies both users and publishers.
- Flexible Implementation: Adaptable to any content type, platform, or business model.
- Enhanced Engagement: Users willingly interact with ads for access, improving ad performance.
- Subscription Alternative: Monetize without requiring paid subscriptions.
- Custom Strategies: Tailored ad experiences based on audience and content value.
- Scalable Revenue: Suitable for small sites and enterprise platforms alike.
- User Satisfaction: Visitors gain access without payment or registration, increasing retention.