Reverse Social Ads is a comprehensive service designed to expand audience reach by leveraging data from social media platforms and extending it to the open web. It targets users as they leave social media environments, following them across the web to re-engage them with ads. The service focuses on audience engagement beyond social media's "walled gardens" and enables high-intent audience targeting across multiple social platforms. A key benefit is the potential to reduce advertising spend by up to 50% through fixed CPC pricing, customized per industry. The process involves identifying keywords, competitors, and user engagement on social media, then matching users based on their last social interaction and purchase intent. ReverseAds tracks users across their devices on the open web until they click and engage with ads.

Features & Benefits

• Cross-Platform Advertising: Serves ads on social media and the open web, extending audience reach.
• Fixed CPC Pricing: Offers optimized social media ad budgets with predictable, fixed CPCs.
• Audience Retargeting: Engages users on the open web after they leave social media platforms.
• High-Intent Targeting: Targets users based on their social media interactions and purchase intent.