Understand retailer spend, share of wallet, impressions, and share of voice for all competing brands and products

Pathmatics Retail Media Insights provides marketers with complete visibility into the co-branded digital advertising ecosystem and retail media networks. Your customized marketing Intelligence reports empower you with a view into spend, media mix, impressions and share of voice for display, video, mobile, OTT and paid social across your selected retail partners and competitors.

Understand share of voice across digital channels

Compare which channels brands are investing in to inform your spend.

Evaluate your competitors’ social ad campaigns

Discover how your ad strategies compare to the competition.

Know which ad types are dominating

View the digital media creative types that competitor brands use the most.

Benchmark your co-branded campaigns against your competitors’ to understand seasonality and trends

Discover how and when competitors’ products are being promoted on retail channels and view spend and impression data to determine where and how you should be investing. Access granular details on how competitors are representing themselves to retail audiences in their ad campaigns across ad channels

Uncover retailer media network and competitor media mix and marketing strategy

Identify how much spend retailers put behind co-branded campaigns, who invests the most, and on which digital channels they focus. Determine if retailers are more loyal to one specific brand as well as which retailer has more diversity in the products and categories they advertise on their network.