NielsenIQ's Retail Measurement Services (RMS) offer detailed point-of-sale data to track product performance across key channels, retailers, markets, and shopper groups. This enables businesses to adapt and improve their strategies with confidence, backed by reliable, real-time insights. RMS helps users become market experts by providing clear insights into business plan efficacy at local and global levels. The service collects data for millions of products from hundreds of thousands of stores monthly, offering granular global reach. It provides cross-channel coverage across traditional and emerging channels, including grocery, mass, club, drug, convenience, e-commerce, pet, and specialty. Total-store measurement covers packaged and fresh foods, beauty, beverage & alcohol, personal care, and natural/organic products. NielsenIQ Discover is an integrated visualization platform that supports both power and casual users with trusted data.

Features & Benefits

• Granular, Global Reach: Collects data for 50 million products from nearly 900,000 stores globally on a monthly basis for comprehensive market understanding.
• Cross-Channel Coverage: Provides a full performance picture across traditional and emerging channels like grocery, mass, club, drug, convenience, e-commerce, pet, and specialty.
• Total-Store Measurement: Tracks performance for packaged and fresh foods, beauty, beverage & alcohol, personal care, natural, and organic products across all store aisles.