Overview

EDITED's Retail Intelligence Platform is an AI-driven solution designed to provide retailers with a complete and unified view of their market landscape. By integrating company performance data, competitor intelligence, and customer insights into a single platform, it empowers businesses to make informed, strategic decisions. The platform helps retailers optimize product assortment, pricing strategies, and site merchandising while identifying emerging trends and market opportunities. Its real-time analytics and actionable insights drive operational efficiency, maximize profitability, and enhance competitive positioning.

Features and Capabilities

• Dashboards: Comprehensive and customizable dashboards provide a consolidated view of market trends, competitor activity, and internal performance metrics. Retailers can monitor key indicators in real-time, analyze performance across multiple channels, and make data-driven decisions with ease.
• Research: Offers access to in-depth, data-backed retail analysis, including trend reports, runway insights, and expert commentary. EDITED’s team of industry analysts produces actionable research that supports merchandising, product planning, and strategic decision-making.
• Customer Insights: Unifies customer data from multiple channels to create a detailed view of customer behavior and segmentation. Retailers can track preferences, purchase patterns, and engagement, enabling personalized marketing, optimized promotions, and improved customer retention.
• Assortment Module: Helps retailers structure their product ranges effectively by analyzing competitor assortments, identifying gaps, and highlighting complementary items. Supports trend spotting, product selection, and assortment optimization to ensure the right products are offered at the right time.
• Pricing Module: Provides tools to build dynamic pricing strategies, manage discounts, and optimize promotional activity. Retailers gain insights into competitor pricing, customer response, and market conditions to maintain competitive pricing while protecting margins.
• Site Merchandising Module: Enables benchmarking of online stores against competitors, identifies opportunities to improve product visibility, messaging, and placement, and measures the impact of changes. The module also leverages data to automate sort orders and enhance the overall customer experience.
• AI and Analytics: Advanced AI algorithms analyze vast amounts of market and customer data, providing predictive insights and actionable recommendations. Retailers can anticipate market trends, respond to competitor strategies, and make proactive business decisions.
• Collaboration and Workflow Support: Facilitates cross-team collaboration by providing shared insights and reports, streamlining communication, and supporting coordinated decision-making across merchandising, pricing, and marketing teams.