Wisesight Research offers a comprehensive suite of services designed to transform unlimited social media data into in-depth, actionable insights. Through a series of specialized reports and analysis summaries, data specialists provide valuable information for market research, enabling businesses to refine their marketing strategies, strengthen brand presence, and optimize products and services based on authentic consumer feedback. The service encompasses three core pillars: 'Analysis', which provides detailed analytical research reports and expert recommendations to leverage data insights; 'Report', which summarizes social media voices to uncover key facts for improving marketing performance, brand effectiveness, content creation, and influencer selection; and 'Data Consulting', offering flexible social listening consultancy and strategic communication planning to translate data into impactful results and optimize communication strategies. These services collectively empower brands to understand consumer attitudes, compare communication strategies with competitors, measure campaign performance, identify market trends, and manage personal reputations effectively across online and offline channels.

Features & Benefits

• Analysis Services
  • Offers summary and recommendations in the form of analytical research, leveraging data analysis to generate insightful reports and expert recommendations.
• Brand Analysis:
  • Analyzes the strengths and weaknesses of a brand based on consumer attitudes on social media, comparing communication strategies with competitors.
• Campaign Analysis:
  • Evaluates consumer attitudes towards brand campaigns across Paid, Owned, and Earned media, measuring content performance and influencer quality.
• Trend Analysis:
  • Identifies overall trends on topics of interest by analyzing social media data, including consumer opinions and insights, to generate timely campaign and content ideas.
• Personal Reputation Analysis:
  • Assesses consumer attitudes on social media towards celebrities or public figures to plan personal branding strategies.
• BrandSense:
  • Provides a 360-degree analysis of consumer perceptions across online and offline channels to identify brand position and strengths, guiding marketing strategy adjustments.
• Report Services
  • Delivers summary reports of social media voices, uncovering key facts to improve marketing strategies across various performance aspects.
• Influencer Report:
  • Details influencer performance in specific categories or industries, comparing engagement, followers, and posts to aid selection.
• Social Performance Report:
  • Shows content performance for brands and competitors across social media channels, using standardized metrics for effective content strategy development.
• Social Metric Report:
  • Offers a comprehensive overview of brand social media performance within the industry, benchmarking against competitors.
• Brand Essential:
  • Summarizes brand and competitor content performance on Owned and Earned channels, measuring effectiveness for marketing strategy adjustments.
• Data Consulting Services
  • Provides flexible social listening consultancy and strategic communication planning, transforming data into actionable insights.
• Dashboard Automation:
  • Offers tailored data management and processing with automated dashboards for complete, fast, and accurate results.
• Communication Strategy Plan:
  • Delivers strategic communication consulting and planning based on social media data and relevant information, covering brand position, competitors, and consumer insights.